CHEETOS x SPRAYGROUND Reveal Limited-Edition Backpack
Sprayground has announced an exciting collaboration with CHEETOS®. Together, they have unveiled a limited-edition backpack that combines the playful spirit of CHEETOS® with Sprayground’s signature boldness, a must-have for anyone looking to add some serious spice to their style. The star of this explosive collaboration is none other than Chester Cheetah, plastered on a sleek black background. Chester, rocking his iconic sunglasses and that famous smirk, is clutching a green-eyed, silver shark—an unmistakable nod to Sprayground’s legendary shark mouth design. Above him, in all its glory, is the bold slogan “Dangerously Cheesy,” and to top it all off, there’s a splatter of orange “Cheetle®” dust that screams CHEETOS® flavor.
This backpack doesn’t just come with jaw-dropping design; it’s wrapped in exclusive CHEETOS® x Sprayground packaging that’s practically begging to be torn open and it’s sure to fly off the shelves in true Sprayground fashion.
Sprayground’s best-selling backpacks feature a spacious main compartment with a fleece-lined 15″ laptop sleeve and various organizer pockets, as well as side pockets and a zippered stash pocket. A separate velour sunglass compartment, ergonomic mesh back padding, and adjustable straps ensure comfort and convenience.
Finished with metal zippers, hardware, and a “Sprayground Authentic” badge, it also boasts slide-through back sleeve that connects to carry-on luggage, freeing your hands for effortless travel.
Sprayground initially grabbed worldwide attention with the ‘Hello My Name Is’ backpack over 14 years ago. Sprayground’s founder, David BenDavid (DBD), aimed to create a brand that reflected his childhood and upbringing. Growing up exposed to the streetwear and art scene, DBD harnessed that inspiration into creativity now admired worldwide.
The Cheetos x Sprayground collection will be available online at www.sprayground.com and in exclusive boutiques worldwide this June 30, 2024.
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About Sprayground
Our passion is to bring thought-provoking, innovative and dynamic accessories and backpacks that are easily identifiable but difficult to recreate in the global marketplace. Our mission is to be the top global backpack and accessories company. expressing rebellion. Individuality and creativity are the foundations of Sprayground and of our customer base.
Overlaying those foundations with qualities of excellence, style and an emphasis on being the innovator for the next wave of design is what we do & who we are. Today, Sprayground has evolved into a global brand that has high brand awareness. dedicated fans. and a fanbase that will go to extreme measures to get their hands on our highly sought after limited designs. Sprayground strives to keep pushing the envelope of creativity.
Sprayground is focused on creating, designing and selling rebellious, edgy. and innovative trendsetting products to the streetwear fashion and lifestyle market.
About Cheetos
Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for more than 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc. Follow Cheetos on X (@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos), Facebook (Cheetos) and TikTok (@Cheetos).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
