Adidas Introduces Latest NYC Creative Class
The NYC Creative Class reflects the many ways culture is created, shared, and experienced across New York
Fashion/Footwear
WNBA Rookie of the Year, Minnesota Lynx’s Olivia Miles, Joins Adidas
Together, adidas Basketball and Olivia Miles will push boundaries and inspire the next generation to continue playing fearlessly and boldly
Adidas Basketball Re-Launches The Harden Vol. 1 ‘Pioneer’
adidas Basketball re-launches the Harden Vol. 1 “Pioneer” during the 10th anniversary of the footwear
Grammy-Winning Producer Bangladesh Unveils Luxury Leather Fashion Line in Atlanta
Grammy Award-winning music producer Bangladesh unveiled his luxury fashion line, Lobster Mango Vucci (LMV), on
Anthony Edwards Returns to Atlanta to Showcase the Anthony Edwards 3
Anthony Edwards returns home to Atlanta with adidas Basketball to celebrate the Anthony Edwards 3, bringing the next chapter of his signature franchise back to the city where it began
Authentic Brands Group Partners with Drake to Scale OVO (October’s Very Own)
Authentic Brands Group announced the acquisition of a majority stake in the intellectual property of OVO, the premium lifestyle brand co-founded by Drake
Wax Poetics Announces Shaolin Style: The Duane Grant Archive
Wax Poetics announces Shaolin Style: The Duane Grant Archive, a new archival auction featuring rare and largely unseen artifacts from the personal collection of Staten Island designer and entrepreneur Duane Grant
adidas Releases 3D-Printed ‘Climacool’ Featuring the Sabally Sisters, Tate McRae and Rodrigo De Paul
Designed for both men and women, Climacool combines a sculpted lattice silhouette with optimal comfort and breathability for an elevated sportswear look.
Jason ‘Mess’ Wallace: I Jumped Over a Pro After Lighting the Ball on Fire! (No Practice)
Gerry Erasme (Nike) spotted Jason ‘Mess’ Wallace and invited him to the Cipriani dunk contest, leading to the People’s Jam during NBA All-Star weekend.
Stephon Marbury’s Chamelo Launches With New York Knicks Team Edition Sunglasses
“I grew up dreaming about the Knicks. I wore that jersey on the floor at MSG. Now I’m a co-founder of the brand making officially licensed Knicks sunglasses — and they’re dropping while my old team is back in the postseason,” said Marbury, co-founder of Chamelo
Reel Works ChangeMakers Gala Honors Patina Miller, Tsigie White
Patina Miller and Tsigie White will be honored at the 2026 Reel Works ChangeMakers Gala on May 20 in New York City
NBA Legend Dr. J Partners With Rockport
ABA and NBA legend Julius “Dr. J” Erving has recently struck a brand deal with footwear company Rockport, launching a promo ad using AI
Nike Plans June Release Of Kobe 4 Protro ‘Draft Day’ Collection, On 30th Anniversary Of Kobe Bryant’s Draft Date
Nike Kobe 4 Protro “Draft Day” collection will be released on June 26, 30 years after Kobe Bryant was selected in the 1996 draft
adidas Originals Celebrates Atlanta’s 404 Day with Two Sneaker Drops
adidas Originals celebrates Atlanta’s cultural influence with the adiStar Control 5 and Superstar II
Nike Preps JuJu Watkins’ First Signature Sneaker To Be Released This Summer
USC basketball phenom JuJu Watkins will be debuting her Nike signature sneaker, The LeBron NXXT Gen by JuJu, this summer