Shaquille O’Neal Starts New Ad Agency Focused on Diversity

Shaquille O’Neal To Receive ‘Muhammad Ali Humanitarian of the Year’

The Muhammad Ali Center is giving NBA Hall of Famer Shaquille O’Neal the organization’s highest honor in November when he is named the 2024 Muhammad Ali Humanitarian of the Year.

The Louisville, Ky.-based organization is handing Shaq the 11th annual Muhammad Ali Humanitarian Awards which will take place on Saturday, November 9.

“Philanthropically, Shaquille has raised millions of dollars for charity. He is a national spokesperson for the Boys & Girls Clubs of America, of which his relationship dates back to his youth in New Jersey. He is also a member of the National Board of Directors for Communities in Schools. In 2019, Shaquille established The Shaquille O’Neal Foundation. The Shaquille O’Neal Foundation creates pathways for underserved youth to help them achieve their full potential. The Foundation works to instill hope and bring about change in communities, collectively shaping a brighter future for our children,” according to the Muhammad Ali Center.

The Inside the NBA commentator will also have other individuals who will be honored that night, including Grammy-Award-winning music producer, Niles Rodgers, who will be receiving the Global Citizenship, public interest attorney, Bryan Stevenson, who will take home the Lifetime Achievement and award-winning journalist, Dawne Gee, who will be honored as Kentucky Humanitarian.

 

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The above-mentioned honors are labeled the Seasoned Awards, which honor people who have dedicated “a significant portion of their lives to humanitarianism.” The Muhammad Ali Center is also presenting the Six Core Principles Awards. Those will be presented to young adults 30 years of age or younger. The people being honored match one of Muhammad Ali’s Six Core Principles: Confidence, Conviction, Dedication, Giving, Respect, and Spirituality.

Those individuals are Deja Foxx, Sophia Kianni, Shah Chowdhury and Mohammad Yasir, Lianna Genovese, Richa Gupta, and Charlot Magayi.

The Muhammad Ali Center launched the Muhammad Ali Humanitarian Awards (MAHA) in 2013. It was developed to honor and mirror the celebrated former heavyweight boxing champion’s lifelong humanitarianism and to celebrate a new generation of others who perform similar work for the communities.

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