Kyrie Irving May Partner With Black-Owned Company Sia Collective to Create and Distribute Signature Sneakers
Kyrie Irving May Partner With Black-Owned Company Sia Collective to Create and Distribute Signature Sneakers
Brooklyn Nets basketball player, Kyrie Irving was unceremoniously dumped by sneaker giant Nike earlier this month after being punished for tweeting a link to Hebrews to Negroes: Wake Up Black America!, a film that some considered anti-Semitic. He is now in talks with a Black-owned company to partner with for his signature sneakers.
According to The Sports Rush, Irving and his agents met with the designer and owner of a Black-owned entity named Sia Collective. They reportedly are in talks about possibly becoming partners in the distribution and creation of a signature shoe for the embattled Nets player. The owner of SIA Collective, which stands for Somewhere In America, is owned by Delvin Carter. With almost 400,000 followers on Instagram, the brand has loyal ‘supporters’ who contribute to selling out every shoe that the company releases.
“Kyrie Irving’s agent & managers have met with Designer & owner of the Black owned shoe company Sia Collective discussing a potential partnership after Irving’s departure from Nike’s shoe deal. – Black Millionaires Exclusive!”
Kyrie Irving’s agent & managers have met with Designer & owner of the Black owned shoe company Sia Collective discussing a potential partnership after Irving’s departure from Nike’s shoe deal. – Black Millionaires Exclusive! pic.twitter.com/31d0iAVn4x
— Black Millionaires ® (@Blackmillions_) December 19, 2022
The CEO of Black Millionaires, James Hill also discussed the possible partnership on his YouTube page. Hill goes into detail about what was discussed between the two parties. He states that he had a direct conversation with Carter.
Here are the 3 things discussed! Kyrie’s agent met with Black owned shoe company Sia Collective to discus… https://t.co/vNaGTSzYOr via @YouTube pic.twitter.com/J5aqe8BU2R
— Black Millionaires ® (@Blackmillions_) December 21, 2022
BLACK ENTERPRISE previously reported that, according to ESPN, Nike released a statement to the media outlet that stated, “Kyrie is no longer a Nike athlete.”
Shetellia Riley Irving, who represents Irving as his agent, also released a statement saying that the decision to sever ties was a mutual one.
“We have mutually decided to part ways and wish Nike the best in their future endeavors,” she informed CNBC at that time
The Brooklyn Nets had previously suspended the mercurial New Jersey native for eight games, stating that Irving was “currently unfit to be associated with the Brooklyn Nets” for his “failure to disavow antisemitism,” after NBA commissioner Adam Silver expressed disgust and criticized Irving for not offering “an unqualified apology.”
Kyrie Irving May Partner With Black-Owned Company Sia Collective to Create and Distribute Signature Sneakers
