Kanye West Reportedly Trademarks YZYSPLY for Retail Stores

Billionaire producer and rapper Kanye West has reportedly restarted his creative juices with recent moves. Word on the street is that Ye is looking to expand his business interests into brick-and-mortar stores. This news comes after announcing that he has hired someone to conceptualize and design a vehicle he wants to be built in the United States.

According to TMZ, the billionaire fashionista has reportedly filed paperwork to trademark “YZYSPLY.” It would be established for retail stores, online ordering services, and online retail store services. Ye already has the website, Yeezy Supply which has been used to sell the producer’s limited-release footwear and/or clothing in the past. But, this latest move most likely means that he is ready to sell his merchandise in brick-and-mortar stores.

Kanye West has left his mark on a ton of industries — from shoes to clothing and even stem players — and now he might be laying the groundwork for a retail store that will hold everything. https://t.co/WfuGBJihzC

— TMZ (@TMZ) July 11, 2022

TMZ has also reported that Ye’s attorneys’ filing includes G-strings, shirts, lingerie, socks, hats, visors and tennis wear, as well as “accessories.”

Hypebeast reported that the paperwork was filed on June 29 and it can be confirmed on the United States Patent and Trademark Office online. Ye has recently appointed Steven Smith to be the head of Donda Industrial Design, as he continues to make creative moves that enhance his position beyond the fashion and footwear industry.

Smith has been hired, according to Revolt, as the lead for the Donda Foam Vehicle that Ye has in development. The vehicle will be conceptualized, designed and manufactured here in the United States. After he was announced for the new position, Smith said, “I’m honored to help create our shared vision of the future. Mr. West is the single, most inspiring creative I have ever worked with.”

Kanye West Reportedly Trademarks YZYSPLY for Retail Stores