Jordan Brand Collaborates with Howard University for New 20-Year Partnership

One of the most prestigious HBCUs has connected with one of the most recognizable brands.

Nike‘s Jordan Brand has announced a collaboration with Howard University. The partnership between the two entities will be a 20-year alliance that will develop academic and athletic opportunities that will help elevate the best in the Black community.

“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” Craig Williams, Jordan Brand President said in a written statement.

On August 27, Howard University’s athletic department will reveal the first Jumpman uniforms publicly.

With the partnership. the Jordan Brand intends to present new opportunities that will help unlock new opportunities both on the court and on the field for the students of Howard University. The partnership will also assist with recruitment efforts that will “simultaneously elevate athletic and academic experiences.”

“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together,” says Dr. Wayne A.I. Frederick, Howard University President.

The collaboration falls in line with the commitment from NBA Hall of Famer and former Chicago Bulls basketball player, Michael Jordan and Jordan Brand’s $100M commitment to the Black Community that aims to help promote the work of various organizations that are fighting to create systemic change.

This announcement comes a little more than a month after Disney unveiled the “Disney Storytellers Fund” that will champion the next generation of Black storytellers at Howard University.

Sean” Diddy” Combs also announced that he will be donating $1 million to his alma mater, as he made the surprising pledge before he walked off stage with his BET Lifetime Achievement Award at the BET Awards in June.