Ciara Celebrates Launch of bebe Fall 2024 Capsule Collaboration

Ciara Celebrates Launch of bebe Fall 2024 Capsule Collaboration

New York, NY- September 26, 2024 – Ciara celebrated the launch of the bebe x Ciara Fall 2024 Capsule, with a star-studded evening, last night in New York City. The Grammy Award-winning singer/songwriter, entrepreneur, philanthropist, and fashionista was joined by Model Alessandra Ambrosio, Model Chanel Iman, and Influencer Rocky Barnes to toast to the release of their one-of-a-kind capsule collection, with music by DJ Nikki Kynard.

To ignite a new energy for the brand, bebe looked to Ciara as the ultimate inspiration – a multihyphenate, with artistic and cultural influence, who could bring a fresh and energizing edge to the widely recognized style and glamour of the bebe brand. Serving as Creative Director, Ciara has lent her fashion expertise to the design process, seamlessly blending her oft-imitated, tomboy-chic style with bebe’s sophisticated and unapologetically seductive product offering.

Currently available online and select retailers, the bebe x Ciara Capsule features a mix of dresses, denim, sportswear, accessories (hats, handbags, footwear, eyewear) and all about bringing consumers statement-making looks, day and night, and to carry them throughout the season.

PHOTO CREDITS: JD BARNES

ABOUT bebe

Founded in 1976, bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset—an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. The bebe brand remains true to its DNA offering bold, sexy and glamourous style for the ever-evolving fashion enthusiast. The collections bring a touch of glam to everyday style with the use of vibrant colors, pattern and texture mixes and attention to details including crystal embellishments, embroidery and more. bebe is all about bold statement making fashion that embraces self-expression, individuality, and creativity for a sensual and sophisticated lifestyle.

ABOUT BLUESTAR ALLIANCE

Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.

ABOUT CIARA:

Ciara is a Grammy Award-winning singer/songwriter, entrepreneur, and philanthropist. Over her twenty-year career, she has sold over 23 million records and 22 million singles worldwide, including chart-topping hits “Goodies,” “Ride,” “Oh,” “1, 2 Step,” “I Bet,” “Level Up” and “How We Roll.” Ciara is not only known for her vocal talent and dance moves, but she has starred in both film and television roles. Ciara is the founder and CEO of Beauty Marks Entertainment (BME), a company at the vanguard of the fast-changing music industry. With a business model built on fully supporting the artist, the female-led enterprise places Ciara at the forefront of forward-thinking entertainers taking an entrepreneurial approach to their careers. To that end, the company positions music at the intersection of Ciara’s other passions: film, fashion, philanthropy, and technology.

In keeping with her entrepreneurial spirit, Ciara is the co-owner of Ten To One rum and recently launched her skincare line OAM (On A Mission) which provides clinical level results through vitamin C. As part of her ongoing philanthropy work, Ciara sits on the board of the Why Not You Foundation, a charity launched by her husband Russell Wilson dedicated to empowering youth to lead with a ‘why not you’ attitude. Most recently they became New York Times Bestselling authors with the release of their first children’s book “Why Not You” (Random House) which was inspired by the work they do through their foundation.