Bronny James Signs Name, Likeness, Image Deal With Nike

Not only is Bronny James following in his father’s footsteps by pursuing a professional basketball career, but he has also just signed with the same brand his father represents.

Along with four other student-athletes, Nike has announced that James has placed his signature on a NIL (name, likeness, image) deal with the popular sportswear company.

Nike released the names of the young athletes who are joining their familiy: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and JuJu Watkins.

We’re excited to announce the newest student athletes to join our Nike family: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.
Hit that ❤️ to show them some love and welcome them to the Nike Basketball fam. pic.twitter.com/xIPZN2raOS
— Nike Basketball (@nikebasketball) October 10, 2022

This is a great birthday present to James who recently turned 18 last week on October 6. As evidenced in the video clip below, he and his father, LeBron James definitely celebrated in style.

Bron was turnt af at Bronny’s 18th birthday party pic.twitter.com/HdeGY0y963
— ²³☄️ (@BronGotGame) October 9, 2022

Complex reports that the Sierra Canyon High School senior released a statement about the recent signing.

“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”

This may be a long relationship as the 18-year-old has been wearing an assortment of Nike footwear over the years, including his father’s signature line. It should also be noted that LeBron James has a lifetime contract with the athletic brand that is reportedly worth a billion dollars.

Earlier this year, Bronny signed a NIL deal with underwear brand PSD. When he signed the partnership agreement he became the youngest athlete entrepreneur to sign with PSD. He joined an expansive roster that includes Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, Tyler Herro, and social media star Sommer Ray.

When Bronny was a high school freshman, he was the only player who played in every game, a total of 34, for the season. He won the MVP (Most Valuable Player) award and the game while playing against his father’s alma mater, St. Vincent–St. Mary High School.

Bronny James Signs Name, Likeness, Image Deal With Nike