Jason ‘Mess’ Wallace: I Jumped Over a Pro After Lighting the Ball on Fire! (No Practice)
Gerry Erasme (Nike) spotted Jason ‘Mess’ Wallace and invited him to the Cipriani dunk contest, leading to the People’s Jam during NBA All-Star weekend.
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Dive into this exclusive story of how Jason ‘Mess’ Wallace connected with Nike through streetball tournaments like West 4th Street and the All Cotton Club at 155th. Gerry Erasme (Nike) spotted him and invited him to the Cipriani dunk contest, leading to the People’s Jam during NBA All-Star weekend.
Learned Vince Carter’s reverse 360 for the Dr. Funk commercial shot at Rucker Park (with Baron Davis announcing), where he was his body double. Honored my late friend Conrad “Rad” McCrae by lighting a basketball on fire with nail polish—jumping over Chris “Mr. Handles” Franklin after Bernard “A-Train” King got injured. Vince, Rasheed Wallace, and Gary Payton judged; nailed perfect 10s despite no practice!
This win kicked off years with Nike, where Mess learned marketing from Gerry Erasme and built epic campaigns. Shoutout to Bobbito too!
0:00 – Nike Connection Starts at 55th Street All Cotton Club
0:20 – Cipriani Dunk Contest Invite from Gerry Erasme
0:47 – People’s Jam vs. Corporate All-Star Vibes
1:03 – Dr. Funk Commercial in Toronto w/ Vince Carter
1:21 – Learning Vince’s Reverse 360, Body Double Role
1:42 – West 4th Story: Lost to Conrad “Rad” McCrae
2:13 – Fire Dunk Fail Inspiration (Jumped Chair, Missed)
3:09 – Honoring Rad: Fire Ball Dunk Plan
3:29 – Harlem Wizards Routine w/ Bernard A-Train
4:12 – A-Train Injured, Call Chris “Mr. Handles” Franklin
4:43 – Dunk Contest Pressure from Vince
5:00 – Dunk 1: Reverse 360 (10/10/9)
5:08 – Dunk 2: From Behind Free Throw Line
5:31 – Final Dunk: Fire Ball Catch & Slam (Perfect 10s!)
6:01 – Nike Relationship Takes Off w/ Marketing Lessons
6:41 – Shoutout Gerry Erasme & Bobbito
7:22 – From Dunks to MBA at Purdue
#jasonwallace #BIGCED #theindustrycosign #myfriendsarebetterthanyours
#NikeBasketball #DunkContest #VinceCarter #PeoplesJam #Streetball #West4th #HarlemWizards #DrFunk #NBAAllStar #FireDunk #JerryRasmi #BasketballHistory #RuckerPark #HarlemGlobetrotters
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In this short video clip, we hear about a Nike connection that started at an “all-cotton club” event, leading to a discussion about a dunk contest. This conversation highlights the initial interactions that shaped a lasting relationship with the brand for Jason “Mess” Wallace, providing a glimpse into Nike’s early marketing and brand strategy. It’s fascinating to see how a simple basketball event like a slam dunk contest can spark a significant business breakdown. #bigced #theindustrycosign #nike #basketball #nba