Jadakiss Admits Spectacular Performance at Verzuz Forced Def Jam to Restructure Contract
Jadakiss Admits Spectacular Performance at Verzuz Forced Def Jam to Restructure Contract
The Verzuz brand started as a friendly battle between friends and now business partners Swizz Beatz and Timbaland, who are popular music producers who made prominent records in their musical careers. Verzuz is now a brand that helps revitalizes careers and/or at the very least draws attention to the artists they participate in them.
Jadakiss, who, along with rhyme partners, Styles P and Sheek Louch make up the formidable Hip-Hop group The Lox, has definitely benefited from the celebrated brand. The rapper told Complex that after the Verzuz battle against Dipset that took place last year, his record label, Def Jam re-upped and restructured his recording contract.
If you listen to anyone who witnessed last year’s Verzuz battle between The Lox and Dipset, it was determined by a large swath of the audience that, not only did The Lox handily defeat the Harlem-based Hip-Hop group, the frontman of the Yonkers-based unit, Jadakiss, destroyed the entire group on his own.
On this basis alone, Jadakiss explains to Complex that the label had to step up since he became more in demand.
“My numbers went up for hostings and walkthroughs, for shows, and TV cameos. Just in general my numbers went up. It also showed Def Jam that they got to do the right thing [and] restructure my contract. It really showed the world my true worth, what I can do.”
Another tidbit Kiss revealed would have possibly placed The Lox in another stratosphere in the Verzuz battle realm since its inception. They were going to bring fellow Bad Boy artists on stage which may have completely shut the venue down. Diddy, owner of the Bad Boy label and Harlem’s own Mase, who, outside of The Notorious B.I.G. may be arguably the biggest artist not named Diddy to be signed to the label. Those two artists would have sent a shock through the entire state of New York and its surroundings!
“Diddy had caught COVID, and then I think Mase got cold feet, because he’s from Harlem,” Kiss reveals. “That wouldn’t have been a good look, because he’s still got to go back to Harlem. That would have been a low blow.”
As Bronx-born Fat Joe stated on his Instagram Live after the battle, “yesterday’s price is NOT today’s price” when it came to Kiss’ performance that night.
Jadakiss Admits Spectacular Performance at Verzuz Forced Def Jam to Restructure Contract
