BLK & Bold Collaborates With Ben & Jerry’s
BLK & Bold Joins Forces with Ben & Jerry’s to Spruce Up ‘Coffee Coffee BuzzBuzzBuzz’ Flavor—Combining Bold Coffee, Iconic Ice Cream, and a Mission for Good
September 26, 2024 — Des Moines, IA — If you thought coffee and ice cream were the ultimate power couple, buckle up—things just got buzzier! BLK & Bold, the social impact coffee brand that’s all about brewing change, is teaming up with Ben & Jerry’s, yet again, to bring you the one and only ‘Coffee Coffee BuzzBuzzBuzz’ flavor with a coffee refresh. This isn’t just a partnership; it’s a celebration of coffee, ice cream, and community vibes, all scooped into one delicious pint.
Following the success of the ‘Change Is Brewing’ collaboration, which highlighted the People’s Response Act in 2021 and aimed to boost voter turnout with its re-release in 2022, BLK & Bold and Ben & Jerry’s are back with even more buzz. ‘Coffee Coffee BuzzBuzzBuzz,’ the ice cream flavor that originally debuted in 1996 is getting a buzzworthy revamp — the heaping hunks of espresso bean fudge chunks fans know & love will now be made using BLK & Bold’s ethically sourced coffee, so you can feel good about your sweet treat and your impact.
“Continuing our work with Ben & Jerry’s means furthering our shared mission of making a tangible difference,” said Pernell Cezar, Co-Founder & CEO of BLK & Bold. “Every scoop represents a step toward building stronger communities and creating meaningful impact together.”
“We’re thrilled to introduce BLK & Bold coffee into the espresso fudge chunks in ‘Coffee Coffee BuzzBuzzBuzz’ and fans can expect the same great flavor they know and love,” said Emily K. Smith, Head of Brand Innovation at Ben & Jerry’s. “Our shared commitment to values and social justice is what first brought BLK & Bold and Ben & Jerry’s together and we’re happy to expand that relationship with yet another delicious layer to the partnership.”
As the first Black-owned nationally distributed coffee brand, BLK & Bold is committed to giving back to underserved communities, with 5% of profits dedicated to initiatives that empower youth and support grassroots change. Recently, BLK & Bold welcomed Deion “Coach Prime” Sanders as a co-owner and social change leader, further enhancing its mission. Additionally, the launch of the BLK & Bold Foundation underscores the company’s commitment to sustainable and impactful change. BLK & Bold is brewing up more than just coffee—it’s brewing change that’s here to stay.
“It’s incredibly exciting to continue our longstanding partnership with Ben & Jerry’s through the ‘Coffee Coffee BuzzBuzzBuzz’ flavor,” said Rod Johnson, Co-Founder of BLK & Bold. “Our journey together has been about more than just coffee and ice cream; it’s about using our combined platforms to amplify purpose-driven initiatives and create meaningful impact. We look forward to continuing the buzz and deepening our shared commitment to supporting underserved communities with every scoop and every sip.”
The Ben & Jerry’s partnership marks another milestone in BLK & Bold’s journey as a leader in the coffee industry, where social enterprise and premium coffee go hand in hand. You can find the ‘Coffee Coffee BuzzBuzzBuzz’ flavor in stores nationwide and get ready for more exciting news as these two brands continue to blend flavor with purpose – so grab your spoons and mugs, because there’s plenty more brewing on the horizon.
For more information about BLK & Bold and its social impact efforts, visit blkandbold.com.
ABOUT BLK & Bold:
Founded by Pernell Cezar and Rod Johnson, BLK & Bold is a trailblazing coffee brand committed to fostering a community centered around social impact. From its modest beginnings in a garage with a tabletop roaster, the company has grown into a 33,000 sq ft warehouse and has donated over a quarter of a million dollars to date. As the first Black-owned coffee nationally distributed coffee brand, BLK & Bold proudly allocates 5% of its gross profits to initiatives that support youth programming, workforce development, and community growth. Its B Corp certification attests to the company’s dedication to upholding the highest standards of social and environmental responsibility. Recognized as one of The Fast 50: Top Growing NMSDC-certified Minority Business Enterprises (MBEs) and a two-time Inc. 5000 list maker, BLK & Bold exemplifies rapid growth and innovation in the industry.
About Ben & Jerry’s
Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $5.1 MM in 2023 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.
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