Attika J. Torrence: Why I Don't Sell My Books on Amazon: Independence as an Author

Five years ago, I featured Attika J. Torrence on Black Enterprise when he had just started his publishing company. Six years later, it’s a full-circle moment – not only is it still here, but it’s also expanding and elevating.

In this conversation, we talk about what it really means to “Create Your Own.” Why walk away from pennies on the dollar from traditional publishers? How did Attika fund, write, and produce his own film, Sins of the Father? Why create a children’s book that’s horizontal like a film frame? And why intentionally keep your books OFF Amazon?

This is a masterclass in ownership, resourcefulness, and saying YES to yourself when everyone else says no. From selling hundreds of books directly to the school system, to controlling your outlet and price, to building a family-inclusive business that will become an animated series.

If you’ve ever wanted to publish, produce, or profit from your own work – this is for you.

In this interview: