A$AP Rocky Confirms Starting Luxury Jewelry Brand PAVĒ NITEŌ, As NAACP Announces Vanguard Award For Fashion Honor
A$AP Rocky confirmed that he has a jewelry brand named PAVĒ NITEŌ, while the NAACP announces he’s getting the Vanguard Award For Fashion
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Shortly after the release of his latest album, “Don’t Be Dumb,” Harlem recording artist A$AP Rocky confirmed that he has a luxury jewelry brand named PAVĒ NITEŌ.
According to Hypebeast, the jewelry is skull-shaped rings that he has recently displayed during his album press run. In a social media post, he is seen showing off the rings and briefly describing the jewelry he was wearing. He gives a shout-out to Tim Burton (who also did the artwork for the new album) for the inspiration and says they were designed by him and Venetian jeweler A. Codognato.
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There has been no official launch date for the brand, and Rocky did not mention one in the clip.
With the rollout of “Don’t Be Dumb,” we may be seeing a lot of Rocky moving forward.
The NAACP just announced that the fashionista will attend the 57th NAACP Image Awards Fashion Show to accept the Vanguard Award for Fashion. He has also been nominated for three NAACP Image Awards for the role he played in the Denzel Washington, Spike Lee-directed movie, Highest 2 Lowest, which earned nine nominations.
“This year’s Vanguard Award honoree, A$AP Rocky, embodies the power and evolution of Black artistry. As a creative force who consistently pushes culture forward, he has redefined the intersection of music and fashion, shaping global trends and inspiring new generations,” said Karen Boykin-Towns, Vice Chair, NAACP National Board of Directors in a written statement. “Honoring A$AP Rocky with the Vanguard Award celebrates his lasting influence and the legacy he continues to build.”
People are encouraged to vote for the winners by visiting www.naacpimageawards.net and submitting their selections by 12 midnight (ET) on Feb. 13. The awards show will air live from the Pasadena Civic Auditorium on BET and the CBS Television Network on Saturday, Feb. 28.