adidas Introduces MYSHELTER Down Parka
  • Blending its latest product technology with style and comfort, adidas Sportswear’s new MYSHELTER Down Parka is crafted from premium materials, for enhanced protection this winter season
  • Filled with an 80/20 down, featuring 600 fill power, and a Durable Water Repellent (DWR) finish, it provides reliable protection against rain, perfect for urban commuting and outdoor adventures
  • The campaign spotlights trailblazers, featuring award-winning actress and international model Hoyeon alongside Olympic snowboarder Su Yiming
  • The adidas MYSHELTER Down Parka launched 30th October 2024, in stores and on https://www.adidas.com/us/sportswear

adidas Sportswear extends its MYSHELTER collection with the introduction of the MYSHELTER Down Parka – an outerwear piece which combines functional design with street-style credentials. An upgraded silhouette created to help meet the demands of movement during winter, the MYSHELTER Down Parka fuses tech-first attributes with lifestyle design codes.

Embracing adidas Sportswear’s comfort first DNA, the latest drop channels an on-trend colour palette and structure, serving up a must-have piece for the winter season. When commuting across the city the long-line coat offers added warmth and shelter against the rain, wind and cold with its range of technical and functional detailing.

Key highlights include:

  • A premium down-proof fabric, which is treated with a Durable Water Repellent (DWR) finish to offer warmth and maximum protection, keeping the wearer dry during unpredictable weather conditions
  • Full hand zip pockets with a handwarmer lining and fleece-lined, grown-on hood offer additional features to stay cozy, with the pockets allowing secure storage for the wearer’s essentials
  • 360-degree reflectivity which is provided via black reflective heat transfer lines displayed via adidas three-stripe branding, ensures effective visibility in dark conditions
  • Hands-free carry strap allows for easy cross-body wear, while the versatile two-way zip and adjustable heat-sealing cuffs provide quick ventilation in all conditions

Beyond maximum performance, the MYSHELTER Down Parka’s stripped back design and black detailing is built to level up the city explorer’s outerwear line-up this season. adidas Sportswear’s new MYSHELTER collection will be available on 30th October 2024, on the adidas website in stores and via the adidas app.

2 thoughts on “adidas Introduces MYSHELTER Down Parka

Leave a Reply

Categories

Discover more from The Industry Cosign

Subscribe now to keep reading and get access to the full archive.

Continue reading

Verified by MonsterInsights