adidas Cornerstone Community & Premium Goods Honor Houston Car Culture With PG x CAMPUS ‘00 Release

adidas Cornerstone Community & Premium Goods Honor Houston Car Culture With PG x CAMPUS ‘00 Release Brought to Life with Car Show Launch Event

(Portland, OR) — adidas Cornerstone Community is once again partnering with the USA’s first Black woman owned sneaker boutique, Premium Goods, this time to release a limited-edition, collaborative Campus ‘00 silhouette. Showing out for Houston, where Premium Goods has called home for 20 years, shop founder Jennifer Ford alongside her team dedicated their design to their hometown’s dynamic car culture. 

The PG X CAMPUS ‘00 is made for the gearheads that live for their cars. From a hidden pocket that represents a glove compartment, to a cracked leather upper that symbolizes how not every car is polished and pristine, each detail of the footwear is a bold expression of Houston car culture’s grit, ingenuity, and determination. 

Premium Goods and  adidas Cornerstone Community will celebrate the launch with a  car show at The Asylum Car Garage that doubles as a first glimpse of the Campus ‘00. The immersive community event will bring Houstonians together to enjoy a new large showcase of vehicles curated by the Premium Goods team, car simulation games, live music and more. 

With a shared vision of community empowerment, the collaborators are also leveraging the silhouette to nurture the next generation of motor enthusiasts.  A percentage of each sale will be donated to Dekaney High School’s Auto Tech program, which supports initiatives such as car care clinics, safety workshops, and driver’s education programs.

The PG X CAMPUS ‘00 will be available for car show attendees on October 19, and to the general public on October 24 in-store and at premiumgoods.com for $130.00. 

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About adidas Cornerstone Community Initiative

Driven by adidas commitment to industry and societal change, Cornerstone Community actively supports BIPOC-serving retailers by providing resources to  sustain  engagement, co-create  impactful community-driven events, and create  access to training opportunities led by esteemed leaders within the sporting goods industry. 

About Premium Goods

Houston native and longtime sneaker-head, Jennifer Ford, had a vision of bringing a boutique sneaker shop experience to her beloved city. In the fall of 2004, Premium Goods launched on the scene as the first independent sneaker boutique in Texas. Located in Rice Village, and conveniently accessible to all corners of the city, Premium Goods has become part of the city’s fabric and Houston’s culture. Local artists, musicians, designers, and athletes appreciate the culture the store brings, and frequently seek opportunities to partner on collaborations and events. Premium Goods has established itself as a go-to destination for those who share a passion for style and the sneaker culture.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.