LAUNCHES LIMITED-EDITION XO BRAZIL MERCH COLLECTION IN CELEBRATION OF ONE-NIGHT ONLY SÃO PAULO CONCERT
PORTION OF PROCEEDS BEING DONATED TO THE BRAZILFOUNDATION’S BRAZILIAN SOUL FUND
AVAILABLE FOR LIMITED TIME EXCLUSIVELY AT SHOW AND YOUTUBE STREAM + XO STOREHERE
Hurry Up Tomorrow cover art.
The Weeknd has officially unveiled the cover art of his heavily anticipated upcoming album, Hurry Up Tomorrow, available for vinyl and CD pre-order here. In celebration of his special one-night-only São Paulo Brazil concert, The Weekend has released a limited-edition XO merch collection, with 10% of net proceeds from all sales being donatedto the BrazilFoundation’s Brazilian Soul Fund. The money donated to these funds will be directly allocated towards supporting communities in Brazil affected by natural disasters and economic hardships, with a focus on helping the most vulnerable families in southern Brazil recover and rebuild their lives after the devastating floods.
The new XO São Paulo merch drop was teased earlier this week on XO’s Instagram where XO-records signee Chxrry22 and Brazilian model, Nalu, previewed some looks from the 17-piece collection lookbook that was shot across São Paulo. The collection celebrates the performance in São Paulo by offering an array of XO focused options, paying homage to the Brazilian flag through garments like ringer tees, women’s rally shorts and baby tees, traditional tees, cut off tees, trucker hats, a snapback, and a hoodie. Available for a limited time, pieces from the drop can only be purchased exclusively at the show and at the YouTube + xo.store. Collection pieces can be purchased here.
