Stephen Curry, Under Armour Go Separate Ways After Dissolution Of Partnership
The partnership between Under Armour and NBA champion Stephen Curry has officially come to an end, with The Curry 13 being released in 2026
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The partnership between sneaker brand Under Armour (UA) and NBA champion Stephen Curry has officially come to an end, marking over a decade of collaboration.
The company announced the separation, stating that the Curry Brand, which was distributed by UA, would be maintained by Curry. The two were involved for over 12 years, after they successfully signed the Golden State Warriors’ player away from the Nike brand, following his four-year deal with them.
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that,” said Stephen Curry in a written statement. “Curry Brand was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
The Curry 13 will be the last collaborative product released under the UA brand. It is scheduled to be released in February 2026, with more colorways and items from that collection to be made available through October 2026.
Under Armour has acknowledged that it will continue to develop new products under the UA Basketball umbrella and support athletes and programs across every level of the game.
“It’s been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador – he’s become a thoughtful and strategic business leader,” said Kevin Plank, Founder and CEO of Under Armour. “Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level. For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.”
Curry is free to sign with another company after the separation.