Joel Embiid Joins Forces With LeBron James’ SpringHill Company to Launch Miniature Géant
In a pairing that no one saw coming, NBA superstars Los Angeles Lakers player, LeBron James and Philadelphia 76ers player, Joel Embiid will be playing on the same team.
According to Variety, the league’s highest-scoring player of all time and the current NBA MVP are collaborating to launch a new production studio, Miniature Géant. The new studio is run by Embiid with the backing of James and his partner, Maverick Carter’s entity, The SpringHill Company.
“We want to do as much as we can to inspire,” says Embiid in a written statement. “I want it to be successful, but I want it done the right way. The whole goal is just to try to tell people stories, and use my platform to inspire the next generation.”
Joel Embiid is partnering with LeBron James’s and launching a media company called Miniature Géant.
It is backed by LeBron’s SpringHill Company.
One of their projects is a documentary on Embiid’s rise from the streets of Cameroon.
— Stefan Bondy (@SBondyNYDN) June 22, 2023
Boardroom reports that Miniature Géant will produce stories that will include unscripted, scripted, audio, and branded material. They will showcase people who have pursued nontraditional avenues to success. One of the first projects for the company will be a documentary that will show the path Embiid took from the streets of Yaoundé to his present role as a six-time NBA All-Star who is this past season’s most valuable player.
“Joel Embiid is one of the greatest basketball players of this generation, but he’s an even better human being. He’s incredibly smart, funny, and thoughtful and we’re really lucky to have this opportunity to work with him as he shares his unique point of view with the world,” Maverick Carter said. “At SpringHill, our mission is empowerment, and UNINTERRUPTED was built to empower athletes as creators so they can create important and impactful content. Joel is the perfect person to do this with.”
The SpringHill Company plan to provide production, development, and strategic resources to Miniature Géant. This positions the company to focus storytelling on African audiences, which would be a new avenue for them.
