SNIPES USA Collaborates With Druski For ‘Style is in Session’
“I enjoyed working with SNIPES on this campaign,” Druski said.
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SNIPES AND DRUSKI ARE ABOUT TO MAKE EVERY SCHOOL HALLWAY A RUNWAY WITH “STYLE IN SESSION” BACK-TO-SCHOOL CAMPAIGN
The acclaimed comedian is taking over your school hallways (and your feed) with SNIPES’ freshest back-to-school drop yet
NEW YORK – If you thought back-to-school shopping was boring or overdone, SNIPES USA, a leading global sneaker and streetwear retailer, and actor/comedian Druski are about to change your mind. The comedy powerhouse just dropped “Style is in Session,” and honestly? It’s the campaign we didn’t know we needed.
Picture this: Druski playing literally every school authority figure you’ve ever encountered – the power-hungry principal who calls your parents to the office for inside style intel, that one gym teacher who takes dodgeball way too seriously, and the hall monitor who definitely peaked in high school. But here’s the twist: he’s actually putting kids in detention for NOT shopping at SNIPES. The chaos? Unmatched.
“I enjoyed working with SNIPES on this campaign,” Druski said. “It was a collaborative approach on the creative where they gave me the freedom to interject personalities from my world into the content, which helped to organically connect the two spaces. It was entertaining to play various school characters while highlighting SNIPES in a fresh way. I look forward to continued work with SNIPES as they’ve shown they are authentic and true to the culture.”
Druski didn’t come alone. He brought his 22 million followers AND the whole crew along. Navv Greene as the cafeteria monitor who’s definitely seen some things; The Ugliest Rapper Alive playing the rebellious student (obviously); Chris Too Smoove dropping style commentary that hits differently; and Lou Young running detention like it’s his personal kingdom. This isn’t just a collab – it’s a whole comedy universe taking over your school.
The campaign goes beyond viral videos. SNIPES is planning exclusive community events, special deals, and real meet-and-greets throughout the back-to-school season.
“Druski has an authentic connection with the SNIPES customer, who is social-first and expects entertaining content from the brands they follow,” says Kelley Walton, SNIPES USA CMO. “He is the ideal partner to showcase how SNIPES helps customers ‘get fresh’ for back-to-school, something everyone can relate to. This campaign also underscores SNIPES’ deep commitment to the community, which we will demonstrate during the back-to-school season with several initiatives, including a community event at Druski’s alma mater, South Gwinnett High School in metro Atlanta.”
Watch ‘Day One,” the first content installment of “Style in Session” here. “Final Bell” will be released in the coming weeks, encouraging fans to stay fresh during the first-day-of-school fit check and throughout the entire year.
Whether you need kicks, backpacks, or just want to see Druski roast some fictional high schoolers, SNIPES has you covered. Because looking good shouldn’t be complicated – or expensive.
Full campaign assets may be downloaded here (credit: SNIPES USA).
WE ARE SNIPES!
Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion.
With over 800 stores across Europe and the US, as well as an online shop, SNIPES offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES is an integral part of the streetwear culture community.
SNIPES is more than just retail; it’s a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform.
ABOUT DRUSKI
Drew “Druski” Desbordes is an acclaimed comedian, creator, actor and entrepreneur that hails from Atlanta, Georgia. He ascended to national prominence with his “Coulda Been Records” sketches and Instagram Lives that became must-watch content, culminating in collaborations with superstars such as Drake, Kevin Hart, Justin Bieber, Lil Baby, J Cole, Lil Yachty and more.
Since then, he has blossomed into a multi hyphenate force, having self-produced hit shows like
“Coulda Been Love” and “Coulda Been House,” sold out his first-ever comedy and music festival “Coulda Fest” at State Farm Arena, completed a national headlining comedy tour and more. He also started to emerge and evolve as an actor, shining in the comedy “Praise This” on Peacock and the comedic reboot of “House Party” that LeBron James and Maverick Carter produced.
Over the course of his career, Druski has received a wide range of recognitions, including being crowned by Complex as the No. 1 “Funniest Person on the Internet Right Now”, named to Forbes’ prestigious Under 30 List and Top Creators List along with getting highlighted on The Hollywood Reporter’s Creator A-List. He has also been recognized by Rolling Stone as one of the 50 People Defining Next 50 Years of Hip-Hop and was highlighted on the publication’s Top 20 Most Influential Creators list.