LeBron James And Maverick Carter To Launch Men’s Grooming Line

Los Angeles Lakers forward, LeBron James is expanding his business empire as he has partnered with beauty manufacturer Parlux to launch a men’s grooming line.

According to Women’s Wear Daily, the future NBA Hall of Famer and his business partner, Maverick Carter will debut a product line catering to men that is inspired by their Emmy Award-winning show, The Shop. The two men are producing this grooming product through their production outfit, The SpringHill Company, in conjunction with Parlux.

The product is named The Shop Men’s Grooming Line and will be a seven-product collection of men’s skin, hair, and beard care products. The line will make its debut this spring on April 1 and will be sold in Walmart stores nationwide. Retail prices are expected to be under $10.

One of the creators of the barbershop-style talk fest, Paul Rivera gave a written statement to the media outlet about the upcoming line.

“We created The Shop out of a deep love and passion for the barbershop experience,” said Rivera. “Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now, we want to give people another side to the experience.”

Consumers who want to purchase the line can expect to buy items such as a face wash, shave cream, aftershave toner, facial lotion, beard cream, shampoo, conditioner, and a pomade.

“We’re so excited to welcome The Shop and their new line of men’s grooming products to our growing assortment, and believe our customers will love the high-performance products at an exceptional value,” said Creighton Kiper, vice president, of merchandising, beauty, Walmart U.S.

The Robb Report has reported that the men’s grooming line is vegan and cruelty-free as the products will reportedly be gentle on the skin, highly effective, and simple to use.

James and Carter started The SpringHill Company in 2020.

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