Few young artists are making R&B feel as sincere as Jaymin. Today, the South Seattle singer-songwriter continues his rapid ascent with “Proud,” an emotionally charged new single and official music video that explores what happens when pride gives way to vulnerability. Released via Warner Records, the record finds Jaymin confronting the mistakes that can unravel a relationship—and asking whether love is worth setting your ego aside.
Produced by Hollywood Cole (Isaiah Rashad, Jack Harlow) and Ayex (Trippie Redd, Wallie the Sensei), “Proud” pairs rich basslines, airy melodies, and Jaymin’s unmistakably smooth vocals with a timeless message: real strength isn’t found in pretending you’re right—it’s found in owning
when you’re wrong. Floating between confession and reconciliation, he delivers one of his most emotionally transparent performances yet, culminating in the song’s defining refrain: “I ain’t too proud to beg.”
The accompanying video brings those emotions into focus, capturing the tension between regret, longing, and hope through intimate, cinematic storytelling. Like the song itself, the visual trades spectacle for sincerity, allowing Jaymin‘s natural charisma and heartfelt performance to take center stage.
“‘Proud‘ is about what happens when honesty feels uncomfortable, but staying silent feels even worse,“says Jaymin. “It’s that space between wanting to protect yourself and wanting to fight for someone you love. I wanted the production to feel warm and easy, even though the emotions underneath are anything but.”
The release builds on the momentum of Sweet Nothings, Jaymin‘s acclaimed debut EP that introduced a refreshing perspective to contemporary R&B. Recognized by Complex as one of its 2026 R&B Artists to Watch, Jaymin has earned praise from BET, Billboard, okayplayer, Seattle Mag, and Rated R&B for creating music that prioritizes emotional presence over performance. Breakout records like “Something Real,” which has surpassed 4 million Spotify streams, alongside fan favorites “WaMu,” “HELP!” and “88,” have established him as one of the genre’s most exciting emerging voices.
Beyond his solo work, Jaymin continues to expand his creative world through collaborations with artists who share his commitment to pushing R&B forward. Recent appearances on Sango‘s latest album (“SETTLE“), “All U Need” with Girlfriend, and “Loud Silence” alongside rjtheweirdo have further showcased his versatility while introducing his music to an even wider audience.
At a time when modern R&B is rediscovering the value of emotional transparency, Jaymin is helping lead the conversation. With “Proud,” he proves once again that vulnerability isn’t a weakness—it’s what makes great love songs endure.
ABOUT JAYMIN:
Jaymin is reigniting R&B’s passionate flame. In a time when much of the genre has veered into toxic sunken territory, the South Seattle-born singer and songwriter is sitting down at the driver’s seat to steer the music back to its romantic roots. Every track is a whispered ode to the kind of attentive love rarely heard on the airways — but with a subtly inventive sound. Setting his poetic lyrics to rap-inflected cadences, he blends modern sonics with ’80s and ’90s flourishes, pouring vintage R&B sway and New Jack swing into a dynamic soundscape where notes get warped, voices and samples blur, and bass reigns supreme. That fusion powers his breakthrough cut, “88,” which plays like a starlit cruise down the PCH with the love of your life, both familiar and brand new, with adoring lines like, “Call whenever you need / Ain’t no plan that my baby don’t supersede / If I ain’t got time, I’ll just make us some / All my life I been waiting for love.” In fact, Jaymin has nurtured his musical gift since childhood. With a mom in the ministry and multiple pastor uncles, he often sang alongside his siblings in church and at home, where gospel music swirled with several decades of secular soul. Even in college and modeling for Nike and Adidas, music was the constant as he worked to learn more instruments, sharpen his songwriting, and define his distinctive voice. “I want to bring a new feel in terms of positivity surrounding relationships, love, perseverance, and life,” says Jaymin. He’s on his way.
