Penny Hardaway Becomes Investor in Tradeblock

Lil Penny has grown up and becomes a brand ambassador for the sneaker-trading marketplace, Tradeblock.

Tradeblock has recently announced that they are presently in a partnership with former NBA player, Anfernee “Penny” Hardaway, who is currently the head basketball coach of the Memphis Tigers.

Tradeblock is a popular sneaker-trading marketplace where users and collectors alike utilize the app or website to trade collectible kicks, new sneakers, used footwear, and anything in between. Users peruse the site looking for footwear they want to exchange for footwear (And maybe some cash to make it an even trade) that they are trying to unload.

Penny becomes the company’s first celebrity brand ambassador.

The collaboration connects the community with someone of Penny’s stature who “understands the social and cultural importance of trading sneakers to today’s generation.”

The former NBA player is also an investor in the Black-owned company.

“I invested in Tradeblock because of Mbiyimoh, Darren, and Tony. As a black-owned company, there was no way I could say no as a big fan of sneakers and understanding what Tradeblock would bring to the community.”

Tradeblock has been around since 2020 and has its headquarters based in Houston, Texas. Tradeblock is the largest sneaker trading marketplace of its kind in the world with over 300,000 members.

“We are thrilled to have Penny Hardaway join our community and share his passion for sneakers with our members,” said Mbiyimoh Ghogomu, CEO of Tradeblock. “His legacy in the basketball world and his iconic sneaker designs have had a profound impact on the culture, and we are excited to see what he brings to Tradeblock.”

Penny can be found o the app at @iam1cent. You can directly trade and/or accept one of his public offers. There is always a trade away with Penny for an undisclosed pair of kicks from his sneaker collection that started this past Monday, April 10.

To learn more, stay tuned to their socials and website.