Amber Grimes Releases New Podcast ‘If You Knew Better’
Entertainment Executive, Cultural Architect And Marketing Powerhouse Amber Grimes Hosts A Bold New Show Turning Lived Experience Into Practical Game
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AMBER GRIMES AND THE BLACK EFFECT PODCAST NETWORK LAUNCH NEW PODCAST “IF YOU KNEW BETTER”
Entertainment Executive, Cultural Architect And Marketing Powerhouse Amber Grimes Hosts A Bold New Show Turning Lived Experience Into Practical Game
NEW YORK – March 3, 2026 – iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network announced the launch of acclaimed entertainment executive and creative visionary Amber Grimes’ new podcast, “If You Knew Better.” The series will explore growth, reinvention, setbacks and strategies for personal and professional success.
Joining The Black Effect Podcast Network, a platform dedicated to amplifying Black voices across culture, business and entertainment, Grimes expressed her excitement: “The Black Effect is on a mission to amplify the voices of Black women, and I’m so honored to be one of the voices they believe in.”
“We firmly believe in the power of authentic dialogue from authentic voices,” said Dollie S. Bishop, President, Black Effect Podcast Network. “’If You Knew Better’ embodies our commitment to creating content that not only inspires but equips our listeners with the tools and information they need to grow and evolve with intention.”
Grimes explained the inspiration behind her new show: “I created ‘If You Knew Better’ because I recognize many of us are navigating growth and big life transitions without real mentorship or honest conversations. The show is built around the belief that experience is the best teacher. Whether it’s a solo episode or a conversation with a guest, we take lived experience, extract the lessons, and turn them into practical tools.”
A college dropout turned executive leader, Grimes rose to become Executive Vice President and General Manager of Love Renaissance (LVRN), where she has made a significant impact on the music industry. Under her strategic leadership, LVRN’s roster, including Summer Walker, 6Lack, Belly Gang Kushington, Odeal and TxC, has expanded its global reach and cultural influence. She has overseen daily operations, marketing strategy and revenue generation, playing a central role in the label’s continued growth and rising prominence.
Beyond business results, Grimes has been a passionate and influential advocate for diversity and inclusion, helping to transform the narrative around Black artistry and representation in music. She has consistently championed equitable opportunities and paved the way for Black women in executive leadership, establishing a powerful blueprint for future generations in the industry.
You can’t rewrite the past, but you can learn from it. Grimes did exactly that, building her career with no traditional roadmap, just lessons that turned into leverage. Now, she is creating space for others to do the same.
On “If You Knew Better,” Grimes will share that hard-earned wisdom alongside artists, creatives and culture shifters who open up about the missteps they made, the mindsets that changed everything, and the game they wish they knew sooner. Together, they will unpack the highs, lows and pivotal moments across life, career and relationships so listeners either do not have to go through it, or can move smarter when they do.
Each episode will deliver real talk, sharp insight and practical gems designed to help listeners evolve into the version of themselves that knows better and does better.
“If You Knew Better with Amber Grimes” will be available on the iHeartRadio app and all major podcast streaming platforms.
ABOUT AMBER GRIMES
Amber Grimes is a college dropout turned powerhouse entertainment executive, host, and creative visionary with over 15 years of experience shaping culture and careers. As Partner and Executive Vice President of Love Renaissance Records, Grimes oversees daily operations and drives marketing strategy across the company’s roster. Previously, she served as Senior Vice President of Global Creative at Capitol Music Group, where she rebuilt the creative department and led global content strategy. Before that, she was Senior Manager of Artist and Label Marketing at Spotify, spearheading impactful campaigns for artists including Migos, Lil Baby, and Paul McCartney.
Beyond the boardroom, Grimes is a respected media personality and speaker. She hosted Amazon Music’s Hello, My Name Isseries and led live festival streams for Camp Flog Gnaw, Something in the Water, and Dreamville Festival. She is also the founder of Amber’s Book Club, a nonfiction reading community on a mission to make reading a flex.
ABOUT THE BLACK EFFECT PODCAST NETWORK
The Black Effect Podcast Network is a transformative network founded by renowned cultural architect, executive producer, bestselling author, and media mogul Charlamagne Tha God. In a historic joint venture with the world’s number one podcast publisher, iHeartMedia, Charlamagne and iHeartMedia created the groundbreaking first-ever Black Effect Podcast Network, celebrating the most important Black culture-shapers on the planet—in education, politics, entertainment, sports and pop culture. The Black Effect Podcast Network gives rise to emerging and established content creators and storytellers whose perspective and creative vision have been marginalized and overlooked while serving an audience that has been underserved. The Black Effect Podcast Network helps its partners define their place in podcast culture through influence, ideas, and experiences that engage, inspire, inform and empower.
ABOUT IHEARTMEDIA
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.