50 Cent Action Channel Launches In UK
Prime Video has launched the 50 Cent Action channel in the United Kingdom after recent success in the United States
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50 Cent is expanding his reach outside of the United States with the launch of 50 Cent Action channel in the United Kingdom on Prime Video.
According to Deadline, the Many Men emcee-turned-television executive, through a partnership with Lionsgate has launched a subscrition service overseas. The channel initially debuted Dec. 10 as a FAST channel on the Roku Channel. The programs shown on it are curated by the man born as Curtis Jackson.
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50 spoke to the media outlet about the recent launch of his channel.
“My audience, my core audience – the people that were enjoying my music in the very beginning – is at home,” he said. “They’re older. They’ll understand the entertainment choices that I make creatively. I’ve used music to merge with entertainment.”
The partnership with Lionsgate has been mutually beneficial for both parties. In April, it was revealed that the 50 Cent Action channel has become the top action channel on The Roku Channel and LG Channels. It’s also available on Prime Video, Plex, DirecTV, Vizio and Xumo.
50 feels he understands how to curate to the audience which gives him an adavnatage over other FAST (Free ad-supported streaming television) channels.
“I don’t think that they’ve figured out how to market the FAST channels,” said Jackson. “They just package portions of their content, put it up and let it roll, instead of trying to figure out a whole brand, a whole vibe. I want my FAST channel to feel like a cable network.”
Although US viewers get the content for free, for 50’s Action Channel in the UK, it is being offered as a Prime Video add-on for £3.99 ($5.43) a month. People can test the service out with a seven-day free trial.
The successful businessman, who is known not only for his music and the shows under the Power Universe and the BMF series, but for his trolling abilities online as well as always finding a way to go viral online.
“Being able to launch out here [in the UK] is big because I have a huge audience here that hasn’t been able to participate with us. Now they get a chance to see it.”