The Shop Returns For Season 7

Award-Winning Series The Shop Returns For Season 7

 GREY GOOSEⓇ Vodka Returns As The Presenting Sponsor

Becky Hammon, Cedric The Entertainer and Nelly Join Maverick Carter and Paul Rivera on Premiere Episode

Los Angeles, CA (March 5, 2024) — The Shop, the community-connecting brand within LeBron James and Maverick Carter’s The SpringHill Company, announced the return of multi-award-winning series The Shop presented by GREY GOOSE Vodka for its seventh season, which debuted on Thursday, March 7 on The Shop’s YouTube Channel.

“Watching The Shop grow from an idea to an Emmy award-winning show over the past six seasons has been the most incredible ride”, said Paul Rivera, Co-Creator of The Shop. “With season seven, I’m most excited for our loyal fans to experience more of what they’ve come to love about The Shop — those raw, unfiltered conversations and some more legendary guest lineups every episode.”

In the season seven premiere episode, The Shop co-hosts Maverick Carter and Paul Rivera are joined by back-to-back WNBA Champion, 6x WNBA All-Star and Naismith Hall of Famer Becky Hammon, actor, comedian, director and producer Cedric The Entertainer and artist, entrepreneur and investor Nelly.

Some episode highlights include:

  • Cedric The Entertainer addresses the viral Katt Williams interview from Club Shay Shay and shares why comedians in the Black community should support each other more

  • Becky Hammon talks about the coaching differences in the NBA vs. WNBA

  • Nelly and Cedric The Entertainer share fun anecdotes about working together on Country Grammar, Nelly’s debut studio album

  • Becky Hammon reveals whether she is looking to return to the NBA in the near future

  • Nelly discusses the importance of selling his masters and how it can help diversify his investment portfolio in the future

For Season 7, The Shop has launched their own YouTube channel where full episodes of the new season will be posted. Content and clips from the series will continue to be featured across The Shop’s social media channels (e.g., TikTok, Instagram, Twitter and Facebook). GREY GOOSE will return as the presenting sponsor to continue to explore the unscripted and unforgettable moments of human connection over cocktails and conversation.

“GREY GOOSE is a champion of self-expression, and we love that The Shop embodies just that. Each episode is an opportunity for our joint audience to tune into the real and raw moments that happen when enjoying a GREY GOOSE cocktail together. Whether it’s showcasing their style, music, or lived experience, The Shop has built an incredibly strong following who tune in to see those vanguards that are driving the cultural conversations,” said Aleco Azqueta, VP of Marketing, GREY GOOSE North America. “We are proud to partner with them for another year and provide a view into the worlds of fashion & style, music, sports, and more.”

The Shop presented by GREY GOOSE Vodka is executive produced by LeBron James, Maverick Carter, Paul Rivera, Randy Mims, Jamal Henderson and Devin Johnson; this episode is directed by conDRAMAgee; co-executive produced by Jade Martin; produced by Kevin McGrail, Brandon Riley, Rob Roediger and Khadija Bush; created by Paul Rivera and Randy Mims.

About The Shop:

The Shop is the community-connecting brand within The SpringHill Company (TSHC), founded by LeBron James and Maverick Carter, that is committed to empowerment through culturally impactful conversations, dynamic live experiences and a range of bespoke product essentials that embody the essence of a barbershop. Created in 2018 by Paul Rivera and Randy Mims, the brand remains at the forefront of culture, with the award-winning series that brings together your favorite artists, athletes, entertainers and advocates for unfiltered conversations. The Shop is where culture shapes up.

About GREY GOOSE Vodka:

Made without compromise, GREY GOOSE is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one distillation process brings out the true essence of these ingredients.

The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange and GREY GOOSE Le Citron Flavored Vodkas.

GREY GOOSE vodka is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. For more information:

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