2024 Pepsi National Battle of the Bands: August 23-25 in Houston

The 2024 Pepsi National Battle of the Bands (NBOTB) proudly celebrates its 10th anniversary with an exhilarating lineup of events and performances, spotlighting the rich heritage and vibrant culture of Historically Black Colleges & Universities (HBCU) marching bands. This year’s event, themed “Celebrating Champions of Culture,” promises a spectacular weekend full of music, education, and… Continue reading 2024 Pepsi National Battle of the Bands: August 23-25 in Houston

PEPSI® Dig In Partners With Slutty Vegan’s Pinky Cole Hayes To Uncover the Nation’s Best Black-Owned Restaurants

PEPSI® Dig In Partners With Slutty Vegan’s Pinky Cole Hayes The platform supporting Black-owned restaurants brings back its Restaurant Royalty program to reward restaurants and diners alike when fans nominate their favorite business, with this years’ prizing including foodie experiences across the country and bringing a nominated restaurant to MGM Resorts International in Las Vegas… Continue reading PEPSI® Dig In Partners With Slutty Vegan’s Pinky Cole Hayes To Uncover the Nation’s Best Black-Owned Restaurants

National Battle of the Bands Honors HBCU Heritage with ‘The Legacy of HBCU Marching Bands’

The Pepsi National Battle of the Bands (NBOTB) is thrilled to announce the re-airing of “The Legacy of HBCU Marching Bands” this June in celebration of Black Music Month. This captivating film pays tribute to the rich heritage and ongoing legacy of Historically Black College and University (HBCU) marching bands, featuring the exceptional performances of… Continue reading National Battle of the Bands Honors HBCU Heritage with ‘The Legacy of HBCU Marching Bands’

Pepsi® and UEFA Announce Lenny Kravitz Will Headline the UEFA Champions League Final Kick Off Show

PEPSI REVEALS THE LEGENDARY ARTIST WILL HEADLINE ITS UNMISSABLE ANNUAL ‘KICK OFF SHOW’ LONDON, May 16, 2024 /PRNewswire/ — #PepsiKickOffShow – Pepsi® and UEFA are excited to announce that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on June 1st at Wembley Stadium in London.… Continue reading Pepsi® and UEFA Announce Lenny Kravitz Will Headline the UEFA Champions League Final Kick Off Show

The Season for Battle of the Bands Has Officially Started

One of the greatest traditions at HBCUs (Historically black colleges and universities) is the viewing of the marching bands. This year, it kicked off in Houston with a spectacular showing full of college bands and hip-hop performers. According to Sports Illustrated, the PepsiCo National Battle of the Bands (NBOTB) took place at NRG Stadium in… Continue reading The Season for Battle of the Bands Has Officially Started

PEPSI® Dig In Partners With Keith Lee To Help Find the Country’s Best Black-Owned Restaurants

Pepsi Dig In, a platform designed to drive access, business growth and awareness for Black-owned restaurants, is kicking off its latest call for submissions for its Restaurant Royalty program with one of social media’s most well-known diners: food reviewer Keith Lee who boasts twelve million TikTok followers. Entering its sophomore year, Restaurant Royalty, a program… Continue reading PEPSI® Dig In Partners With Keith Lee To Help Find the Country’s Best Black-Owned Restaurants

Pepsi Announced New Pepsi Music Lab

Pepsi announced the new Pepsi Music Lab, an annual academy committed to shining a spotlight on the next generation of superstars by removing music industry barriers. With the brand’s deep history in music and supporting up-and-coming artists, Pepsi Music Lab aims to foster talent career growth and provide developing artists with new performance opportunities, mentorship… Continue reading Pepsi Announced New Pepsi Music Lab

Migos Headlining 2022 Pepsi National Battle of The Bands Presented by Toyota

Migos Headlining 2022 Pepsi National Battle of The Bands Presented by Toyota The Pepsi National Battle of the Bands presented by Toyota (NBOTB) announced GRAMMY®-nominated rap group Migos will headline its 2022 event with a performance following the final band competition of the weekend. Migos is a multi-platinum hip-hop group founded in Atlanta as a trio… Continue reading Migos Headlining 2022 Pepsi National Battle of The Bands Presented by Toyota

Pepsi Stronger Together and Gamesa® Team Up with Fat Joe to Launch $100,000 Nationwide Scholarship Program

Pepsi Stronger Together and Grammy-nominated recording artist, entrepreneur and philanthropist Fat Joe are teaming up, in partnership with Gamesa Cookies to create a bigger stage for aspiring musicians and artists - by launching their first national scholarship search.

Pepsi Stronger Together and Grammy-nominated recording artist, entrepreneur and philanthropist Fat Joe are teaming up, in partnership with Gamesa Cookies, one of Mexico’s most beloved consumer food brands and largest manufacturer of cookies, to create a bigger stage for aspiring musicians and artists – by launching their first national scholarship search. The program, part of… Continue reading Pepsi Stronger Together and Gamesa® Team Up with Fat Joe to Launch $100,000 Nationwide Scholarship Program

Pepsi Announces Pepsi Music Lab Partners with Producer Pi’erre Bourne

Pepsi® Paves the Way for Future Hip-Hop Artists with Inaugural Launch of Pepsi Music Lab   Brand Partners with Legendary Producer and Artist, Pi’erre Bourne, to Introduce First Year of Pepsi Music Lab Program   Pepsi is excited to introduce Pepsi Music Lab, a new annual program designed to remove music industry barriers, create new… Continue reading Pepsi Announces Pepsi Music Lab Partners with Producer Pi’erre Bourne

LeBron James is the Face Of New Mountain Dew Energy Drink MTN DEW RISE ENERGY

LeBron James is the Face Of New Mountain Dew Energy Drink MTN DEW RISE ENERGY Entrepreneurial basketball player LeBron James has aligned himself with the Pepsi brand. James is now an integral partner with PepsiCo behind the latest launch of MTN DEW RISE ENERGY. The latest Mountain Dew product is a new kind of energy drink… Continue reading LeBron James is the Face Of New Mountain Dew Energy Drink MTN DEW RISE ENERGY

Black Restaurant Week Sponsored By Pepsi

Foodies can raise their forks to events showcasing African-American, African and Caribbean cuisine as Black Restaurant Week embarks on a local market tour this fall with Pepsi as its first-ever national title sponsor since its founding in 2016. Through diverse menu selections and virtual events, Black Restaurant Week spotlights restaurateurs, bakers, chefs, caterers, food trucks and… Continue reading Black Restaurant Week Sponsored By Pepsi

Pepsi & ESSENCE Launch ‘She Got Now’

PepsiCo Beverages North America, in partnership with ESSENCE, introduced today “She Got Now” – a multi-tiered platform that celebrates, supports and honors young Black women aspiring to and attending Historically Black Colleges and Universities (HBCUs) across the country. The platform launch will commence with a multi-campus tour honoring the homecoming traditions unique to four major… Continue reading Pepsi & ESSENCE Launch ‘She Got Now’

Pepsi And FOX Collaborate Again For The Spring Return Of “EMPIRE” Season Three

Today, Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and… Continue reading Pepsi And FOX Collaborate Again For The Spring Return Of “EMPIRE” Season Three

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