Sway Calloway Joins 'Beatz n Barz' on Red Coral Universe

SWAY CALLOWAY JOINS HIP-HOP COMPETITION SHOW “BEATZ N BARZ” ON RED CORAL UNIVERSE

Hip-Hop Icon Tapped as Executive Producer of Groundbreaking Original Series

(NEW YORK, NY; January 28, 2025) —  Red Coral Universe (RCU), the innovative, artist-first, AVOD (Advertising-Video-on-Demand), OTT (Over-the-Top) streaming platform dedicated to independent content, announced today that legendary Hip-Hop media powerhouse and cultural icon, Sway Calloway of “Sway in the Morning,” has joined as an Executive Producer of BEATZ N BARZ, a new Hip-Hop competition show designed to find America’s top undiscovered rappers and producers that’s set to debut in 2025.

Known for his deep roots and impact on Hip-Hop culture, Sway will bring his signature style and vast industry experience to this one-of-a-kind original series offering a $250,000 grand prize. He will be working alongside co-creators and producers, BlackNailz, Quinn Meistrich, and Larry Meistrich, a trio with decades of Hip-Hop, music and television industry experience. Nailz is an acclaimed music producer who’s worked with 50 Cent, Eminem, Dr Dre, and Snoop Dogg to name a few. Larry Meistrich is an award-winning filmmaker who’s produced over 150 movies and shows, including Belly and New Jersey Drive.

Ready to Show the World Your Skills?

Hosted by media personality ‘Headkrack’ (Dish Nation), and rapper Lady Luck, BEATZ N BARZ is the dopest Hip-Hop competition sweeping across the U.S., and we’re on a mission to discover the most talented producers and emcees in the game. Think you’ve got what it takes? This is the stage where legends are born.

10 Cities. 20 Chances. A $250,000 Prize.

The journey kicks off in Oakland on March2, 2025, then travels in succession to Dallas, New Orleans, Atlanta, Miami, Raleigh, Chicago, Los Angeles, Philadelphia and culminates in New York, where a panel of judges, including BlackNailz, Eric Sermon from EPMD, Rah Digga, and KXNG Crooked, will hand-pick the top producers and emcees. At each stop, one producer and one emcee will be chosen to form a powerhouse duo that will then head to Beatz n Barz HQ, where they’ll compete over the duration of eight electrifying weeks. Their mission? To create an album like no other that will sonically show the world what they’re made of.

The Unique Showdown.

Guided by legendary mentors such as Charlie Clips from MTV’s Wildin Out, Grammy nominated producers and artists like Focus, Grapf and Lil Mo, plus more special guests and judged by some of the biggest names in Hip-Hop history, these pairs will battle it out, pushing their creativity to the edge. The duo that emerges victorious will take home an impressive $250,000 cash prize—and, of course, the respect of the industry and Hip-Hop culture worldwide.

BEATZ N BARZ isn’t just a competition; it’s a mission to crown Hip-Hop’s next legends. With Sway on board, the stakes are even higher. Are you the next big name in Hip-Hop? It’s time to find out.

To learn how to apply go to https://www.beatznbarzauditions.com/

Catch the series in 2025 exclusively on Red Coral Universe. The free-to-use, subscription-based service is available worldwide on all phones, laptops, tablets, smart TVs, and connected devices by downloading the Red Coral Universe app via the App Store, iOS, or Google Play.

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For more information, please visit www.redcoraluniverse.com

Download the Red Coral Universe app: App Store | iOS | Google Play

ABOUT RED CORAL UNIVERSE:

Red Coral Universe (RCU) finances, produces, and distributes film and television content with a new interest in developing content geared toward immersive experiences, representing the intersection of traditional and emerging media, while harnessing the global community of independent artists to create and monetize original content for its AVOD OTT streaming platform. The rapidly growing platform launched in January 2024 and has built an eclectic roster of over 7,000 titles from over 600 artists and growing, including the recent re-acquisition of Sling Blade, a signature film for the platform that was produced by Founder and CEO, Larry Meistrich. Former Barclays and Deutsche Bank Executive, Chris Ogeneski, of Corvid Partners, a Dublin-based financial services company, advised on the acquisition. RCU also currently has over two dozen film and television projects in Development.

Sway Calloway Joins ‘Beatz n Barz’ on Red Coral Universe

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