My Friends Are Better Than Yours Featuring Rob Love

This latest edition of “My Friends Are Better Than Yours” features industry veteran, Rob Love.

Rob Love is the Chief Executive Officer of Launchpad Worldwide Inc., which is a marketing and promotions company that creates “organic strategies and solutions” in sports, entertainment, and technology.

Rob Love is a music industry veteran and considered one of the most brilliant minds in multicultural lifestyle management. He founded the world-famous Def Jam Street team and has worked with the multi-platinum Jay-Z, Ludacris, LL Cool J, Method Man, and Redman. Branding these artists was the focus of Def Jam; this increased the market share of their parent company, Universal Music Group, by 35%, and it still holds a top position in the music industry. Rob’s unique approach to lifestyle marketing and promotions spawned new branding opportunities for trans-cultural markets influenced by music icons. Fashion, Film, and politics have new branding strategies that integrate lifestyle and product marketing intelligence for consumer consumption that defines the trend.

Rob’s expertise in brand building and increasing the market share has produced the instrumentation that helps clients such as J Records, SonyBMG, Island Def Jam, Universal Music Group, Coca-Cola, HBO, Miller Brewing Co, Nike, Phat Farm, and Viacom Networks better relate with their consumers.

Rob was a mainstay at SONY BMG and Universal Music Group Island Def Jam.

We were able to discuss various topics about the changes that have taken place over the years in the music industry. Rob continues to move the needle with his own platform, the “Behind the Music” series that he does on Instagram and has plans to expand that with other projects he will be working on in the future. Check out Rob as his company, Launchpad Worldwide Inc. stays in the marketplace to help artists, brands, and companies stay relevant behind the mastermind thinking of the former Def Jam executive.