Category: The Business of Hip Hop

Snoop Dogg Becomes Executive Creative and Strategic Consultant at Def Jam Recordings

Snoop Dogg Becomes Executive Creative and Strategic Consultant at Def Jam Recordings Calvin Broadus is now affiliated with one of the most historical Hip-Hop labels. The rapper we all know as Snoop Dogg has become an executive creative and strategic consultant at Def Jam Recordings. He made the announcement on his Instagram account on Monday.… Continue reading Snoop Dogg Becomes Executive Creative and Strategic Consultant at Def Jam Recordings

Ice Cube Partners With Triller Prior to Fourth Season of Big3 Basketball League

Ice Cube Partners With Triller Prior to Fourth Season of Big3 Basketball League The Big3 basketball league has gotten bigger with the latest deal that officials have signed with the same company that had recently signed to partner with the Verzuz battle series. Triller, the globally popular AI-powered social media experience, has recently announced that… Continue reading Ice Cube Partners With Triller Prior to Fourth Season of Big3 Basketball League

A$AP Rocky Becomes Investor in Sweden Fintech Company Klarna

A$AP Rocky Becomes Investor in Sweden Fintech Company Klarna The history Rakim Mayers has with Sweden is one he probably wants to forget. Mayers, known to the fashion and Hip-Hop world as A$AP Rocky from the Hip-Hop collective A$AP Mob, was jailed nearly 2 years ago in Sweden for a misunderstanding on the street that… Continue reading A$AP Rocky Becomes Investor in Sweden Fintech Company Klarna

Swizz Beatz ‘Verzuz’ Timbaland Rematch Set to Take Place Memorial Day Weekend

Swizz Beatz ‘Verzuz’ Timbaland Rematch Set to Take Place Memorial Day Weekend There’s definitely gonna be some heat in Miami this weekend! Two successful producers decided to launch a battle versus each other that celebrated their hits over the years and it started a series that lives on to this day! Those two artists, Kasseem… Continue reading Swizz Beatz ‘Verzuz’ Timbaland Rematch Set to Take Place Memorial Day Weekend

Jay-Z’s The Parent Company Announces Partnership That Secures a Deal To Produce 900,000 Pounds Of Cannabis

Jay-Z’s The Parent Company Announces Partnership That Secures a Deal To Produce 900,000 Pounds Of Cannabis The business acumen of one of Hip-Hop’s most lucrative performers and arguably one of the greatest lyricists to grace the microphone is rising at every transaction he involves himself in. Shawn “JAY-Z” Carter’s The Parent Company has recently announced… Continue reading Jay-Z’s The Parent Company Announces Partnership That Secures a Deal To Produce 900,000 Pounds Of Cannabis

MC Serch Joins VIDSIG

MC Serch Joins VIDSIG Live, global video platform VIDSIG (Video Signature) announced earlier today that hip hop artist and music executive Michael Berrin, aka MC Serch, has joined VIDSIG as Chief Creative Consultant, adding elevated strength to its entertainment division. One of the most respected artists in the entertainment industry, Serch is a former member… Continue reading MC Serch Joins VIDSIG

Spotify Announces the Launch of Frequency, a New Initiative Geared Towards Amplifying Black Voices

Spotify Announces the Launch of Frequency, a New Initiative Geared Towards Amplifying Black Voices Spotify has announced the launch of a new initiative that will help amplify the voices of Black people on their music streaming platform. Spotify has revealed that it has recently released Frequency. This is a global initiative and destination for the… Continue reading Spotify Announces the Launch of Frequency, a New Initiative Geared Towards Amplifying Black Voices

The Roots’ Black Thought and Questlove Connect With Disney Junior For Animated Series, ‘Rise Up, Sing Out’

The Roots’ Black Thought and Questlove Connect With Disney Junior For Animated Series, ‘Rise Up, Sing Out’ Disney is going Hip-Hop! The Hip-Hop band known as The Roots is collaborating with Disney Junior for a new animated short series that will be focusing on race, racism, and social justice. The animated series is titled, “Rise… Continue reading The Roots’ Black Thought and Questlove Connect With Disney Junior For Animated Series, ‘Rise Up, Sing Out’

Blavity Joins The Black Effect Podcast Network To Distribute AfroTech Podcast, ‘Black Tech Green Money with Will Lucas’

Blavity Joins The Black Effect Podcast Network To Distribute AfroTech Podcast, ‘Black Tech Green Money with Will Lucas’ Blavity Inc., the diversified digital media company behind AfroTech, 21Ninety, Travel Noire, Shadow and Act, and Blavity News, has partnered with Charlamagne Tha God’s and iHeartMedia’s The Black Effect Podcast Network to distribute its must-listen podcast for… Continue reading Blavity Joins The Black Effect Podcast Network To Distribute AfroTech Podcast, ‘Black Tech Green Money with Will Lucas’

Travis Scott Announces Astroworld Festival 2021

Travis Scott Announces Astroworld Festival 2021 Texas-born, GRAMMY Award-nominated, and multi-platinum hip-hop artist Travis Scott is proud to announce that his Astroworld Festival will officially return this coming fall on Friday, November 5 and Saturday, November 6 at NRG Park in Houston, Texas. The third annual music festival is expanding to two days this year… Continue reading Travis Scott Announces Astroworld Festival 2021

Vic Mensa Joins Sports Audio App Colorcast as Advisor & Part-Owner

Vic Mensa Joins Sports Audio App Colorcast as Advisor & Part-Owner Colorcast, the social audio app for sports consumption, is excited to announce the newest addition to their advisory board, rapper Vic Mensa. Mensa is joining the Colorcast team as a part-owner, advisor, and brand ambassador who will help lead Colorcast’s celebrity acquisition efforts. As… Continue reading Vic Mensa Joins Sports Audio App Colorcast as Advisor & Part-Owner

Fox Soul Launches Season 2 of Worth a Conversation With Jay ‘Jeezy’ Jenkins

Fox Soul Launches Season 2 of Worth a Conversation With Jay ‘Jeezy’ Jenkins FOX SOUL, the leading OTT streaming platform celebrating black history and the African American community 365 days a year, premiered the first episode of Worth A Conversation with Jay “Jeezy” Jenkins season 2, hosted by recording artist, entrepreneur and philanthropist — Jay… Continue reading Fox Soul Launches Season 2 of Worth a Conversation With Jay ‘Jeezy’ Jenkins

Wiz Khalifa Connects to Become an Owner in The Professional Fighters League

Wiz Khalifa Connects to Become an Owner in The Professional Fighters League Hip-Hop is heading into the arena to collaborate with professional mixed martial arts fighting! The Professional Fighters League (PFL) has announced that multi-platinum GRAMMY® & Golden Globe-nominated Hip-Hop artist Wiz Khalifa has made an investment in the fighting league. The rapping entrepreneur intends… Continue reading Wiz Khalifa Connects to Become an Owner in The Professional Fighters League

Anheuser-Busch CEO Says Travis Scott’s Hard Seltzer CACTI ‘Sold Out Completely’ Within One Day

Late last year, Travis Scott announced that his latest project, which is in conjunction with Anheuser-Busch, was going to be an Agave Spiked Seltzer brand named CACTI. According to CNBC, Anheuser-Busch CEO says that the Travis Scott-backed Cacti hard seltzer had sold out after making its debut this week. Scott had introduced fans to CACTI™… Continue reading Anheuser-Busch CEO Says Travis Scott’s Hard Seltzer CACTI ‘Sold Out Completely’ Within One Day

Snoop Dogg Introduces his Latest Wine, Snoop Cali Rosé

Last summer, Calvin Broadus Jr. also known as Snoop Dogg entered into a partnership with Australian winery 19 Crimes for a special red blend bottle as a tribute to the hip-hop icon. Now, the entertainer and wine company have announced their newest wine: Snoop Cali Rosé. Snoop Cali Rosé is a blend of Grenache and… Continue reading Snoop Dogg Introduces his Latest Wine, Snoop Cali Rosé

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