Michael Jordan’s Cincoro Tequila Celebrates Five-Year Anniversary In New York City

Michael Jordan, Emilia Fazzalari, Wyc Grousbeck, Wes Edens, Jeanie Buss

Cincoro Tequila Celebrates Five Years of Greatness with Star-Studded NYC Event and Unveiling of Limited-Edition Añejo Cristalino   New York, NY September 11, 2024– Cincoro Tequila, an award-winning portfolio of tequilas, celebrated its five-year anniversary with its five legendary founders and Team Cincoro co-owners last night in New York at Spring Studios. The intimate evening… Continue reading Michael Jordan’s Cincoro Tequila Celebrates Five-Year Anniversary In New York City

LeBron James & Victoria Justice Star in New Lobos 1707 Tequila Campaign

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of a new digital campaign featuring investor and NBA legend, LeBron James, alongside actress and singer Victoria Justice. The campaign places LeBron in an espionage thriller that transports viewers into a world of danger, deception – and a touch of levity… Continue reading LeBron James & Victoria Justice Star in New Lobos 1707 Tequila Campaign

Fawn Weaver Releases ‘Love & Whiskey’

Weaver’s Book Debunks the Mythical Origin Story of Jack Daniel and His Master Distiller Nearest Green, Solidifying Their Legacy as One of America’s Greatest True Stories SHELBYVILLE, Tenn., June 18, 2024 /PRNewswire/ — June 18 marks the highly anticipated release of Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest… Continue reading Fawn Weaver Releases ‘Love & Whiskey’

Uncle Nearest Acquires Square One Organic Spirits

Uncle Nearest has announced that it has acquired Square One Organic Spirits as the company is celebrating its 20th Anniversary of debuting as America’s Original All-Organic Spirits Company. The move comes after Uncle Nearest acquired Domaine Saint Martin, which has existed for over 350 years last year. With that acquisition, Uncle Nearest became the largest… Continue reading Uncle Nearest Acquires Square One Organic Spirits

Grand Marnier® Partners With 2 Chainz to Launch ‘The Rouge Room’

Grand Marnier®  Teams up with Grammy® Award-Winning Artist 2 Chainz to Launch ‘The Rouge Room’ Join 2 Chainz to explore the unexpected blend of cognac and orange liqueur through a Grand Margarita cocktail encounter in new digital content series  NEW YORK (April 29, 2024) —  Grand Marnier® – an exceptional blend of cognac and orange liqueur – is teaming… Continue reading Grand Marnier® Partners With 2 Chainz to Launch ‘The Rouge Room’

Serena Williams Joins Michael Jordan’s Cincoro Tequila as Co-Owner

Team Cincoro Unleashed: All- Star Lineup Joins Cincoro Tequila’s Journey Serena Williams, Derek Jeter, Dustin Johnson, Keegan Bradley, and More Join Renowned Founders for Next Era of Cincoro   New York, NY (May 1, 2024) –Today, Cincoro Tequila, an award-winning portfolio of luxury tequilas, revealed the addition of Team Cincoro, a legendary line up of… Continue reading Serena Williams Joins Michael Jordan’s Cincoro Tequila as Co-Owner

Belvedere 10 Features Future In Latest Campaign

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald the launch of Belvedere Vodka’s new luxury expression, Belvedere 10 NEW YORK, April 23, 2024 /PRNewswire/ — Belvedere 10 is a beacon of luxurious style and flawless character. Encased in a striking, sculpted pure… Continue reading Belvedere 10 Features Future In Latest Campaign

Jamie Foxx Partners With WES Brands To Release BSB Whiskey

Multi-talented actor, singer, comedian, and businessman Jamie Foxx partners with spirits incubator WES Brands to unveil a flavored spirits brand, BSB Whiskey. The liquor is a 70-proof whiskey that combines the aromatic spice of cinnamon with the sweetness of brown sugar. The BSB is an acronym for Brown Sugar Blend and is being introduced by… Continue reading Jamie Foxx Partners With WES Brands To Release BSB Whiskey

Snoop Dogg and Dr. Dre Launch Canned Cocktails ‘Gin & Juice by Dre and Snoop’

Although the pair did not create the mixed alcoholic drink, gin and juice, they did have a hand in popularizing it in the hip-hop community 30 years ago, and now, Snoop Dogg and Dr. Dre have recently released their canned version of the mixed cocktail, “Gin & Juice By Dre and Snoop.” In celebration of… Continue reading Snoop Dogg and Dr. Dre Launch Canned Cocktails ‘Gin & Juice by Dre and Snoop’

Orlando Magic Latest NBA Team To Partner With 50 Cent And Sire Spirits

Hip-hop recording artist and television executive Curtis “50 Cent” Jackson has grown his empire within the spirits industry with another partnership with a sports team. According to the Orlando Magic, 50 Cent and his company, Sire Spirits have agreed to a multiyear partnership with the NBA team to make 50’s brand the Official Spirit of… Continue reading Orlando Magic Latest NBA Team To Partner With 50 Cent And Sire Spirits

James Harden Shows Off Latest Adidas Sneakers Inspired By J-Harden Wines

Los Angeles Clippers guard, James “The Beard” Harden has found the perfect item to go with his signature J-Harden Wines. According to Sports Illustrated, the basketball-playing entrepreneur arrived in Toronto last Friday night, Jan. 26 to play a game against the Raptors and he brought a special item with him to Scotiabank Arena. Harden, who… Continue reading James Harden Shows Off Latest Adidas Sneakers Inspired By J-Harden Wines

Uncle Nearest Premium Whiskey Announce Launch of 2nd Annual HBCU Old Fashioned Challenge

From MLK Jr. Day Through Juneteenth, the Whiskey Company Will Work with Restaurant, Bar, and Retail Partners Across the Country to Fundraise SHELBYVILLE, Tenn., Jan. 16, 2024 /PRNewswire/ — Uncle Nearest Premium Whiskey, the top-selling Black-owned spirits brand in the world, has announced the launch of its second annual HBCU Old Fashioned Challenge, a nationwide initiative… Continue reading Uncle Nearest Premium Whiskey Announce Launch of 2nd Annual HBCU Old Fashioned Challenge

Pronghorn Makes Investment In Black-Owned New England Barrel Company

AWARD-WINNING NEW ENGLAND BARREL COMPANY ROLLS IN AS NEXT ADDITION TO THE GROWING PRONGHORN PORTFOLIO    NEBCo Named as a 2023 Leading Whiskey Brand Across Globe by New York World Spirits Competition   ATLANTA, November 28, 2023 – Today, Pronghorn, a platform that is revolutionizing the template for how to effectively diversify industries for any underrepresented… Continue reading Pronghorn Makes Investment In Black-Owned New England Barrel Company

Cardi B and Patti LaBelle Hook Up For the Holidays

Whipshots® Launches Festive New Holiday Campaign with Patti’s Good Life       Cardi B and Patti LaBelle team up to create new holiday traditions in multi-video campaign           Santa Monica, CA (November 9, 2023) – Starco Brands, Inc. (OTCQB: STCB) today announced that Whipshots®, the innovative vodka-infused whipped cream, and Patti’s Good Life, Patti… Continue reading Cardi B and Patti LaBelle Hook Up For the Holidays

Kevin Hart’s Gran Coramino Tequila Becomes The ‘Spirit of the Atlanta Hawks’

As the NBA season starts, comedian Kevin Hart has partnered with the Atlanta Hawks to make his Gran Coramino Tequila the “Spirit of the Atlanta Hawks.” Hart, along with his partner, 11th-generation tequila producer Juan Domingo Beckmann has announced their latest collaboration for their ultra-premium tequila. Both parties have agreed to a multi-year partnership that… Continue reading Kevin Hart’s Gran Coramino Tequila Becomes The ‘Spirit of the Atlanta Hawks’

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