ANTHONY EDWARDS AND ADIDAS BASKETBALL RETURN HOME TO ATLANTA TO CELEBRATE THE ANTHONY EDWARDS 3
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Anthony Edwards returns home to Atlanta with adidas Basketball to celebrate the Anthony Edwards 3, bringing the next chapter of his signature franchise back to the city where it began
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The “Antlanta” experience gave Atlanta’s next generation of hoopers the chance to bet on themselves through the 1v1 Believe That Challenge, with Edwards joining the action courtside
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The Anthony Edwards 3 “Cold Blooded” launches globally on September 18 for $130
ATLANTA, GA, September 13, 2026 – adidas Basketball and Anthony Edwards returned home to Atlanta today to celebrate the upcoming launch of the Anthony Edwards 3 with “Antlanta”, a community-driven basketball experience at Shifting Energy Marketplace, the same location where Edwards launched his first signature shoe. The homecoming celebrated basketball, community and the self-belief that has defined Edwards’ journey.
At the center of the experience was the Antlanta 1v1 Believe That Challenge, giving young Atlanta hoopers the opportunity to bet on themselves on court. Competitors battled through qualifying rounds before the top players advanced to the semifinals and finals, all while wearing the new Anthony Edwards 3 “Cold Blooded” colorway. Edwards joined the action courtside for the tournament’s final games, engaging with players and fans throughout the competition.
Adding to the homecoming celebration, Atlanta Mayor Andre Dickens joined Anthony Edwards Edwards at “Antlanta” to officially welcome him back to the city and recognize the significance of bringing the next chapter of his signature franchise home. The two connected courtside as Edwards celebrated alongside the young athletes and Atlanta community that helped shape his journey.
The day culminated in the crowning of the “Antlanta” 1v1 Believe That Challenge champions, with the winning young hoopers earning a year’s worth of Anthony Edwards signature footwear, $1000 gift card to Foot Locker, and tickets to the Minnesota Timberwolves’ vs. Atlanta Hawks game.
Beyond the tournament, fans tested their own skills through on-court challenges and experienced the AE3 through dedicated product moments and giveaways. The celebration remained rooted in Edwards’ Atlanta community, with childhood best friend Nick Maddox DJing during Edwards’ appearance and his older brother B Different performing live following the 1v1 championship.
The homecoming marked a full-circle moment for Edwards and adidas Basketball, returning to the city where his signature journey began to introduce its next chapter.
The Anthony Edwards 3 “Cold Blooded” launches September 18 for $130 on adidas.com and at select adidas and Foot Locker retail locations worldwide.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.