American Greetings Roll Out Ice-T SmashUp Video E-Card

25-year “Law & Order: Special Victims Unit” show veteran, Ice-T has taken on another role as pitchman for a new product released by the people at American Greetings.

The company has just announced that Tracy Marrow, known as Fin in the long-running series, but more popularly recognized as hip-hop recording artist, Ice-T is collaborating with American Greetings for a new online greeting card called a SmashUp™ video e-card. It’s a customizable video card featuring Ice-T for people celebrating the birthdays of friends, family, or just anyone you want to acknowledge.

“Birthdays have always been a reflective time for me,” said Ice-T in a written statement. “I appreciate every day throughout the year but hearing from so many friends and family on my birthday reminds me of just how lucky I am. Knowing I can now be a small part of someone’s birthday celebration is truly a gift.”

The SmashUp video e-card was inspired by the classic “Mister Rogers’ Neighborhood” television show. You get to see the veteran actor wearing a bright purple cardigan as he transforms from Ice-T to Nice-T. You will see him in a variety of scenarios doing things like playing the clarinet and wrapping presents, to blowing up balloons and working on an ice-sculpture. You can also witness a scene where the rapper brings together a group of puppies before transforming back to the actor we know as Ice-T.

“Ice-T has been a superstar since day one with his iconic music and his popular television roles,” said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. “We are excited to welcome him to our neighborhood and know this new card will bring happiness to fans of all ages.”

You can purchase the e-cards on  www.americangreetings.com, www.bluemountain.com, or they can be bought via the American Greetings and Blue Mountain e-card apps available for iPhone and Android phones. The SmashUps can be shared via email, text, or social media. There are different levels of memberships, ranging from $6.99–$39.99.