What made VIBE magazine so inspiring to a young hip-hop fan looking for a creative career? In this interview clip, former VIBE employee Kim J. Ford recalls discovering VIBE’s test issue and being captivated by its bold cover, polished design, and sophisticated presentation of hip-hop culture.
She shares how Quincy Jones’s involvement gave her parents confidence in her work at the magazine, even leading them to believe she worked directly for him. She also looks back on her casual “backpacker” style as a VIBE intern and explains how the magazine offered a way to connect her love of music with her business management education at Hampton. The conversation captures her excitement about finding the right opportunity at the right moment—and her gratitude for being part of that era.
Topics discussed
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Quincy Jones’s influence: Why his name made working at VIBE feel legitimate to her parents.
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Internship beginnings: Her self-described “dirty backpacker” look, including cut-off shorts, T-shirts, a backpack, and untied sneakers.
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Discovering VIBE: Reading the test issue at her college boyfriend’s apartment during a return visit to Hampton.
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The cover’s impact: How the cover’s bold imagery immediately caught her attention.
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Hip-hop’s visual presentation: Why VIBE’s mature styling reminded her of Vogue and Rolling Stone.
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Magazine culture: Her memories of reading The Source and the distinctive size and presence of VIBE.
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Education and career direction: Switching from accounting to business management and seeking work in a creative environment.
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Timing and opportunity: Finding a place where her education and passion for music could come together.
