| About Slick Rick
“THE most sampled hip-hop artist in history” and “Hip-hop’s greatest storyteller,” Slick Rick (born Ricky Martin Walters) has set the pace for rap’s past, present, and future. Proudly donning his signature eyepatch, he has remained a true hip-hop superhero for the art since his emergence. The GRAMMY® Award-winning artist has gone from humble beginnings in Mitcham (South London) and The Bronx to performing at Carnegie Hall and earning a place in the country’s most hallowed hall—the Library of Congress. The Smithsonian National Museum of African American History and Culture paid homage to him with a popular exhibition, and the Bronx Walk of Fame bears his name on a star as does a street in the borough, and his jewelry displayed at the Hall of Gems at the Museum of Natural History. His legacy represents the confluence of elevated rap storytelling, fashion, jewelry, and philanthropy as well as the three cultures he proudly embodies—Jamaican, British, and American. Countless moments speak to his enduring influence, including a lyrical shoutout by Eminem, a mention by JAY-Z on My Next Guest Needs No Introduction with David Letterman, a nod from Mark Ronson during a TED Talk, and duets with Mariah Carey at Radio City Music Hall and Madison Square Garden and countless references by Nicki Minaj and J. Cole. The Ruler’s catalogue, which includes the anthems “La-Di-Da-Di” and “The Show,” boasts over 900 samples, ranging from Snoop Dogg’s “Lodi Dodi” from 1993’s seminal Doggy Style through Jay Rock’s GRAMMY® Award-winning “King’s Dead” [feat. Future & Kendrick Lamar]. The Recording Preservation Board of the Library of Congress designated “La-Di-Da-Di” for long-term preservation in the National Recording Registry. Entering rarified air, it joins the ranks of only 650 recordings, dating back to the mid-19th century. Throughout his storied career, Slick Rick has received over 35 honors recognizing his groundbreaking contributions to music and culture, his commitment to community uplift, and his forward-thinking investments as both an artist and entrepreneur. His influence extends far beyond the stage — into philanthropy, real estate, and the broader cultural landscape.
Always ahead of the curve, he recently made waves with a residency at Bakkt Theater at Planet Hollywood Las Vegas. Noted as “the third artist signed to Def Jam Recordings” and “the most successful British-American rapper,” his multi platinum discography encompasses The Great Adventures of Slick Rick [1988], The Ruler’s Back [1991], Behind Bars [1994], and The Art of Storytelling [1999]. Slick Rick’s influence extends across generations and platforms, with his likeness immortalized in gaming and digital culture—solidifying his place among the Mount Rushmore of hip-hop. He casts just as wide of a shadow over the world of fashion, headlining campaigns for MCM, Nike and NORDSTROM and collaborating with Supreme, Puma, Ballys, PACSUN, Urban Outfitters, Odd Sox, and ill-iOptics for collaborations. Moreover, he supports underserved and overlooked communities via his non-profit 501(c)3 organization, The Victory Patch Foundation.
About 7Wallace
7Wallace is the independent record label founded by award-winning artist, actor and DJ Idris Elba. Based in London, 7Wallace champions bold, genre-defying music with a global perspective. Since its inception, the label has built a reputation for curating a roster of distinctive voices, spanning everything from hip-hop and soul to electronic and alternative.
The label’s previous releases include both emerging and iconic artists such as Little Simz, Cypress Hill, Q-Tip, Kojey Radical, Che Lingo, Tiggs Da Author, Toddla T, Chip, James BKS, and many more.
In 2019 the company expanded to include music publishing, in a joint venture with Universal Music Publishing, and has also built studios in Central London and Oxford.
With a focus on artist empowerment, cultural impact, and creative excellence, 7Wallace stands at the intersection of music and film, reflecting a new era of independent artistry.
For the latest releases and updates, visit www.7Wmusic.com and follow on social media @7.wallace
About SXSW London
A global platform celebrating the convergence of creativity, culture and innovation, SXSW’s inaugural European edition SXSW London builds on the brand’s decades of success in Austin and now Sydney.
Between June 2-7 2025 SXSW London will take over dozens of venues, galleries, clubs and spaces around Shoreditch in east London, including many independent and community-led spaces. In addition to the inspiring keynotes, music showcases, and innovations in tech, gaming and screen that fans have come to expect from SXSW, SXSW London will introduce new arts and culture programming in a first for the brand globally. SXSW London will also feature a particular focus on creative sectors and talent from across Europe.
SXSW London’s Screen Festival will act as a launchpad for talent from across the world, showing the established and the yet-to-be-discovered. SXSW will be the UK’s only cross-genre film festival placing multi-disciplinary and non-traditional artists as its focus. It will feature conversation-starting panels and inspiring talks that explore the future of screen-based storytelling. These panels and screenings will bring in established as well as emerging industry execs, filmmakers and practitioners, and will speak to the intersection of industries across film, TV, music and art.
For more information – www.sxswlondon.com
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