Kim J. Ford (Founder, BRND Marketing Group) highlights Newark, New Jersey, as a vibrant cultural hub powered by a strong creative economy, rich history, and deep roots in hip-hop, house music, and poetry. Emphasizing Newark’s recognition as one of America’s most vibrant arts cities, Ford explains how local artists, community leaders, and hip-hop figures act as entrepreneurs and curators. From grassroots community work and legendary music venues to modern genres like Jersey Club, Newark’s culture continues to profoundly shape pop culture, local revitalization, and major events.
Key Topics Discussed
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The Creative Economy in Newark
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Third-party index surveys rank Newark as one of America’s most vibrant art cities, generating significant economic impact through institutions like NJPAC, New York Symphony Hall, festivals, and local artists.
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The city’s mayor, Ras Baraka, is an artist and poet who fosters an arts-embracing environment.
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Programs like the Creative Catalyst Fund (supported by figures like Fiam Shakur) provide grants to support local artists, curators, and entrepreneurs.
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Hip-Hop Culture and Community Impact
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Hip-hop has driven pop culture for decades. In Newark, Gen X leadership and Black and brown communities have heavily influenced this revitalization since 1967.
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Key figures and organizations mentioned:
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Rah Digga: Runs the Lyrics Matter Foundation and hosts a salon series residency at Rutgers University (featuring guests like Ralph McDaniels and DJ Drewski).
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Do It All: Involved with the 211 Community Impact nonprofit, focusing on community literacy and public service as an elected official.
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Redman: Employs locals when shooting music videos in the hood, helping make Newark attractive for events like the MTV Awards.
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Hakim Green: Producer of 24 Hours of Peace.
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Musical Evolution: House Music and Jersey Club
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House Music: Newark has a massive house music scene. After the legendary club Zanzibar closed, outdoor festivals like the Lincoln Park Music Festival (expanded to multiple weekends) took its place as major cultural traditions.
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Jersey Club: Described as the “great-grandbaby” born from the intersection of hip-hop and house music. It drives local culture, ticket sales, and events, with artists like Unicorn touring with Fetty Wap (noting the remix of It’s Time).
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Historical Roots and Entertainment Hub
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Newark has long been a center for nightlife, entertainment, and culture, dating back to the 1950s (known for movie theaters, shows, speakeasies, and the Link District).
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A thriving local poetry scene collaborates closely with musicians and hip-hop artists, honoring hip-hop’s roots in “the drum and the word.”
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