In this candid conversation, we dive deep into the evolution of The Rebelle Agency and Rebelle Management, exploring how a career in PR transformed into a global talent management powerhouse. From early days working with R&B artists to representing tech brands, to expanding into South Africa—this episode unpacks the strategy, resilience, and intuition behind building a successful agency.
We also get real about the emotional toll of PR, dealing with rejection, navigating editors, and the art of pitching with intention. If you’re curious about PR, talent management, entrepreneurship, or the behind‑the‑scenes reality of building a brand, this is a must‑watch.
0:00 – Introduction
0:06 – Starting Rebelle Agency & Rebelle Management
0:14 – Doing work you never expected to do
0:17 – Becoming successful in unexpected fields
0:24 – How Tanisha Colon-Bibb chooses clients and companies
0:29 – The many layers behind business decisions
0:37 – What sparks interest in representing a client
0:49 – Difference between representing companies vs. talent
0:58 – Early PR work with musicians and labels
1:05 – Working with Elle Varner, Tamar Braxton & more
1:12 – Love for R&B and early PR focus
1:23 – Expanding into tech and Black‑owned businesses
1:30 – Working with coffee brands, tech companies & The Lip Bar
1:54 – Burnout after six years in PR
2:03 – Building a business in NYC in your 20s
2:11 – Crashing out and needing a reset
2:18 – Tracy G asks her to become her manager
2:25 – Instagram’s rise and brand building
2:36 – Transitioning from PR to management
3:03 – Needing a break from rejection and ghosting
3:19 – Using PR skills in a new way
3:29 – The birth of Rebelle Management
3:38 – Managing talent across two continents
3:45 – Actors, musicians, digital creators & global growth
3:56 – Publicists behind the scenes
4:05 – Why publicists get a bad rap
4:16 – The flood of PR emails & pitches
4:27 – Being approached to do PR or management
4:43 – The emotional toll of rejection
4:56 – PR friends feeling rejected
5:18 – The reality of pitching 50 outlets and hearing back from 3
5:26 – How she handled rejection in PR
5:35 – Editors, inbox chaos & PR frustrations
5:58 – Low success rates even when you’re good
6:07 – How she kept going despite the numbers
6:18 – PR as a puzzle to solve
6:23 – Rejection no longer stings
6:32 – Financial stability changes the emotional impact
6:41 – Figuring out what editors actually need
6:49 – Winning by understanding people
6:58 – Strategy over mass emailing
7:14 – The real backend work of PR
7:22 – Research, time, and targeted pitching
7:30 – PR as a strategic, people‑centered job
7:49 – Pitching with intention
8:04 – Loving the strategy and psychology of PR
8:14 – Closing thoughts
#RebelAgency #RebelManagement #PRLife #TalentManagement #EntrepreneurLife #BlackOwnedBusiness #MediaIndustry #theindustrycosign #BehindTheScenes #BusinessJourney #WomenInBusiness #CreativeEntrepreneurs #BrandBuilding #PublicRelations #DigitalTalent #CareerEvolution #tanishacolonbibb #BIGCED #thebronx
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The Real Cost of Being a PR Publicist (Nobody Prepared Her)
