Today the Bronx mc Chris Rivers released yet another of his masterfully executed videos: In The Morning.  This time, Chris opts to slow it down and tell the story of a morning that leads to a lifetime. This is a Hiphop love story. Enjoy.

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Since he first entered the rap game, every mention of Chris Rivers inevitably acknowledges the influence of his father, Big Pun, one of the art form’s all-time greats. It’s a gift that offered the Bronx MC the opportunity to be heard, but simultaneously a curse that elicits unfair comparisons. But with his Mello Music debut, G.I.T.U., Rivers achieves what would’ve been impossible for a lesser talent: he stakes his claim as a singular artist, one speaking for his generation, his culture, his familial heritage, and most crucially, himself.

If Rivers is unquestionably the son of the first solo Latin rapper with a platinum plaque, he has clearly evolved into his own man. G.I.T.U is the opportunity to tell his story–one that starts full of mourning and self-doubt but matures into a gripping tale of self-discovery. In bold declarative terms, he sketches a portrait of a life lived on the margins, weathering the storms of abuse, poverty, and the lingering shadow of high expectations.

Over rope-a-dope drums, he creates an anthem built for stage-diving and chaos, delivering a pummeling series of references that run from MC Hammer to Cassius Clay to anime. It’s a modern iteration of a tunnel banger: riotous, rowdy, New York brass knuckle rap.

The new album from Chris Rivers G.I.T.U. is out now!