Master P and Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion Sneaker company, adidas, is reportedly ready to unload Reebok and a successful rapper/entrepreneur and former NBA player may be in line to acquire the athletic brand. According to ESPN’s NBA reporter, Eric Woodyard, the fabled Reebok may soon be in… Continue reading Master P and Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion
Category: Fashion/Footwear
Sekou Writes Contributes ‘HERO Hoodies’ to Support Project Love Strong’s 3rd Annual Hoodies for the Homeless
Author and playwright Sekou Writes models his HERO Hoodies, a “get one give one” project he created to support Project Love Strong’s 3rd annual Hoodies for the Homeless event. For each HERO Hoodie purchased, a second hoodie is donated to the homeless to keep them warm during the winter months. The event, which took place on Saturday… Continue reading Sekou Writes Contributes ‘HERO Hoodies’ to Support Project Love Strong’s 3rd Annual Hoodies for the Homeless
Drake Collaborates With Nike to Release the NOCTA Ethos
Drake Collaborates With Nike to Release the NOCTA Ethos Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise capsule, Drake and Nike launch a new sub-label, NOCTA (a nod to the artist’s nocturnal creative process). Ahead of the first NOCTA release, Drake shares his… Continue reading Drake Collaborates With Nike to Release the NOCTA Ethos
Stephen Curry and Under Armour Launch The Curry Brand
Stephen Curry has long been dedicated to making basketball accessible on and off the court, and his latest endeavor—a legacy brand powered by Under Armour—will be no different. Curry Brand, launching December 1, features footwear, apparel, and accessories backed by Under Armour’s performance product innovations. But there’s more to the brand than product— a percentage… Continue reading Stephen Curry and Under Armour Launch The Curry Brand
Fashion Nova Launches The Fashion Nova X Megan Thee Stallion Collection
Fashion Nova, one of the world’s leading fashion & lifestyle brands, and critically-acclaimed, award-winning rapper and philanthropist, Megan Thee Stallion, announced the highly anticipated launch of the Fashion Nova X Megan Thee Stallion collection, a line of premium denim, luxe corset bodysuits and tops with matching pants, jaw-dropping dresses and plush outerwear. The capsule collection boasts… Continue reading Fashion Nova Launches The Fashion Nova X Megan Thee Stallion Collection
J. Alexander Martin: ‘You Must Think Outside the Box. You Must Follow Your Own Vision. You Must Create Your Future’
J. Alexander Martin It’s been eight years since we last spoke to FUBU’S J. Alexander Martin. Instead of slowing down, the successful entrepreneur has continued to thrive and expand, and not only with the FUBU brand. His businesses are still growing, with more on the way. In an exclusive interview with The Industry Cosign, Martin expresses how… Continue reading J. Alexander Martin: ‘You Must Think Outside the Box. You Must Follow Your Own Vision. You Must Create Your Future’
U.S. Polo Assn. Welcomes Morehouse College to Collegiate Partnership Program
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), will once again outfit competitive collegiate polo players through its nationwide Collegiate Partnership Program (CPP). This season, the sport-inspired global brand welcomes its first HBCU to the program, Morehouse College, as well as the University of Kentucky. Over forty teams annually participate… Continue reading U.S. Polo Assn. Welcomes Morehouse College to Collegiate Partnership Program
TommyxNFL launched by The National Football League With Tommy Hilfiger
TommyxNFL The National Football League announced today, they will launch TommyxNFL – a capsule collection in North America, licensed through the G-III Apparel Group and designed by Tommy Hilfiger, which is owned by PVH Corp. The collection will include men’s and women’s apparel and outerwear for all 32 NFL teams. “TOMMY HILFIGER is one of… Continue reading TommyxNFL launched by The National Football League With Tommy Hilfiger
PUMA Announces Partnership With June Ambrose
PUMA Announces June Ambrose Global sports company PUMA announces a new partnership with creative director and iconic image maker, June Ambrose. June will help PUMA redefine what it means to be stylish in sport; leaning on her 25+ years of creating culture defining moments, June will bring a fresh look to athletes and audiences’ attire.… Continue reading PUMA Announces Partnership With June Ambrose
LaMelo Ball Signs With Puma
Global sports company PUMA has signed a long-term partnership with the top 2020 NBA prospect LaMelo Ball, who will serve as a brand ambassador both on and off the court. “I am really excited to be joining the PUMA family,” said LaMelo Ball. “I believe the brand is the perfect partner for me because PUMA… Continue reading LaMelo Ball Signs With Puma
Kerby Jean-Raymond Named Reebok’s Vice President of Creative Direction
Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok. He will work closely with Reebok’s Product, Global Marketing, and Development organizations to ensure his design strategy is consistently implemented across all brand touchpoints. Jean-Raymond will serve on the… Continue reading Kerby Jean-Raymond Named Reebok’s Vice President of Creative Direction
Sheila Coates Utilizes Her Marketing Skills to Create a Drinking Mask for Social Distancing Happy Hours
When you have two decades of experience working in artist development, branding, and imaging and have held positions at labels such as Sony/BMG, EMI/Capitol, Arista, MCA, among others, you should know how to market products and be successful at it. Marketing executive Sheila Coates knows this and has moved forward with her company, Be Your… Continue reading Sheila Coates Utilizes Her Marketing Skills to Create a Drinking Mask for Social Distancing Happy Hours
Reebok and Khalid Form The Great Khalid Foundation to Mentor Aspiring Artists
In tandem with the launch of the Classic Leather Legacy, Reebok announces the “Write Your Legacy” contest in partnership with The Great Khalid Foundation. The winner of the contest will have the opportunity to be mentored in singing and songwriting by Khalid and his team. “The voices of young people need to be heard and… Continue reading Reebok and Khalid Form The Great Khalid Foundation to Mentor Aspiring Artists
ZX 2K BOOST: WHERE CREATIVITY MEETS COMFORT
Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design, combining a forward-thinking aesthetic with the very best tech to create contemporary responses to the needs of athletes. Now, adidas Originals continues that story, welding the distinctive language of the ZX series with two other… Continue reading ZX 2K BOOST: WHERE CREATIVITY MEETS COMFORT
Naughty by Nature Releases Collection with Champion Benefiting NJ Youth
Grammy-Award-winning Hip-hop trio Naughty by Nature unveils a new capsule collection with Champion. Proceeds will be donated to raise funds for the Cicely L. Tyson Community School of Performing and Fine Arts choir in their hometown of East Orange, New Jersey. The limited-edition fashion line includes fitted and oversized t-shirts, hoodies, and hats detailing the… Continue reading Naughty by Nature Releases Collection with Champion Benefiting NJ Youth