BIG3 Fans Can Now Watch Games On Vice Sports

With the expected start of a new season fastly approaching, the BIG3 has announced a partnership with the newly launched VICE Sports.

With a starting date of June 14, basketball fans can see several BIG3 contests this summer when the new sports vertical by VICE Media will broadcast games from the 3-on-3 basketball league.

The action never stops. Stream the BIG3 all season long on @VICETV @VICESports 🔥 pic.twitter.com/triRvRn5mh

— BIG3 (@thebig3) April 29, 2025

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz in a written statement. “We know that our content is completely unique in the summer sports marketplace and are fortunate to have found a partner that shares our values and respects our content strategy. Their young, irreverent, and connected viewership is the perfect audience for us and we look forward to creating a new home for our existing fans while continuing to expand and cultivate new BIG3 fanatics from VICE’s outstanding viewership. We can’t wait to bring our fast, physical, exciting product to VICE TV viewers beginning June 14.”

BIG3 fans can catch the games when VICE Sports airs two games June 14 at 6 p.m. ET. The season starts at Allstate Arena in Chicago. Fans can catch the first game on CBS before they head to VICE Sports to view the remaining games on the schedule.

VICE Sports will air 14 games on eight dates between the beginning of the season and the last game being played Aug. 9. CBS Sports will produce the BIG3 games carried by VICE TV.

BIG3 CEO, Ice Cube, also announced that Chris Haynes is joining the family as a sideline reporter.

Welcome to the BIG3 @ChrisBHaynes 🔥 pic.twitter.com/AznynDhkSL

— BIG3 (@thebig3) May 2, 2025

“We’re more than happy to welcome Chris to the BIG3 Family,” said Cube. “He is the best in the business; not only is he loved by fans and players alike, but he also has a deep understanding of the US basketball landscape and the perfect balance of hot takes and insightful commentary. We see this as the next step in our ongoing relationship – one that even saw him make an appearance on the court in our 2022 Celebrity Game. His path into journalism is even more impressive than it is unorthodox, and we are honored to be a part of his journey. We know that together with Rachel DeMita, he will provide BIG3 fans with the sharp and entertaining coverage he’s known for all summer long.”