Basketball player Shareef O’Neal has signed with Wasserman Group, a sports marketing and talent management company, to elevate his career aspirations outside of basketball.
According to The Hollywood Reporter, the son of NBA Hall of Famer Shaquille O’Neal and Basketball Wives franchise starter Shaunie Henderson will be represented by Wasserman to expand his opportunities as he will work with the company’s marketing, media, and entertainment divisions. The company announced its addition to its roster on social media.
“Let’s welcome Shareef O’Neal to #TeamWass! We’re excited to work with Shareef as he continues to expand his career at the intersection of sports, media, and entertainment.”
With Shareef under the Wasserman umbrella, Jamie Stein and The Montag Group’s Matt Massimino will represent him.
“As I step into this next chapter and focus on building an empire beyond the court, Wasserman was the obvious choice,” O’Neal said in a written statement. “I’m grateful for their belief in me and excited to push boundaries and create a legacy that goes far beyond the game.”
Shareef currently works with his father, as he was recently announced as the creative strategist for the Shaq Brand. He was previously signed by the Sacramento Kings G League team, the Stockton Kings, last year after playing with the G League Ignite. Before he was picked up by the Kings, he had taken an opportunity to work with his father to help rebrand Reebok. Shaq is the president of Reebok’s basketball operations.
Now, with signing to Wasserman, he anticipates making moves within the entertainment industry without having to bounce a basketball.
“Shareef has a compelling voice and represents the next generation of basketball and entertainment culture. I’m excited to work with Shareef and his team to grow his brand across the sports media landscape,” Stein said.
