In celebration of Simone Biles’ individual all-around gold medal win, as well as U.S. women’s gymnastics win in the team competition, Kellogg’s® has announced that they will be featured on gold medal edition boxes of Kellogg’s Special K® Red Berries. The boxes feature Simone’s medal image on one side and Team USA’s image on the other, as Kellogg’s first-ever double-sided pack honoring two distinct achievements. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com.
“We couldn’t be prouder of Simone and the women’s team after all of their incredible achievements here in Rio representing Team USA,” said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg’s U.S. Morning Foods. “We’re excited to continue the time-honored tradition of showcasing America’s champions on Kellogg’s cereal boxes following their remarkable success at the 2016 Olympic Games. By highlighting what gets her started each day – the support of her teammates – Simone has shown us the daily motivations that drive her to be the best gymnast in the world and helped her reach her full potential at her first Games.”
The gold medal edition Kellogg’s Special K Red Berries cereal boxes are available now free of charge on KelloggsFamilyRewards.com, while supplies last. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and order their very own collectible box. You can also view Simone’s #GetsMeStarted video on Youtube and learn more about her journey to Rio at kelloggs.com/teamusa.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we’ve provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
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