Express, Inc. (NYSE: EXPR) today announced Express’s multiyear expanded partnership with the NBA. Additionally, Express unveiled its second “NBA Game Changers” campaign and Performance Collection featuring NBA All-Star Victor Oladipo (Indiana Pacers), Mo Bamba (Orlando Magic) and Trae Young (Atlanta Hawks), two of this year’s top NBA Draft picks, as well as current NBA stars John Collins (Atlanta Hawks) and Jamal Murray (Denver Nuggets). As part of its expanded partnership with the NBA, Express will also introduce a collection of licensed apparel, available in-store and online beginning this fall.
Building on the success of Express’s inaugural “NBA Game Changers” campaign, which ran during the 2017-2018 NBA season, consumers will get a deeper look into what it takes to make an impact on professional basketball through the lens of both rookie and veteran players. With an emphasis on the Express Performance Collection, multimedia content surrounding the new campaign will illustrate each Game Changer’s persona and journey to becoming a professional athlete, what drives and motivates him, and how fashion gives him the confidence to succeed both on and off the court.
Express will also introduce an NBA-licensed collection in November 2018 with a robust assortment of men’s apparel available in-store in select markets and online at express.com. The line will tip off with an array of men’s graphic tees and fleece styles, and will expand to additional product categories including blazers, dress shirts, ties, and underwear in 2019. The retailer will also introduce a women’s collection in 2019.
“This season, expect bigger plays and increased energy as our NBA Game Changers take their game and personal style to the next level in our Performance Collection,” said David Kornberg, Express President and CEO. “We’re also thrilled to offer our customers the opportunity to sport their own personal style and rep their favorite team with our new NBA-licensed collection.”
The integrated marketing and advertising campaign will premiere across Express’s digital, social media, and in-store platforms as well as the NBA’s digital and social media platforms beginning this month. In February, Express will also have a presence at NBA All-Star 2019 in Charlotte, N.C. For more information, visit www.express.com/NBAGameChangers.
About Express, Inc.
Express is a specialty retailer of women’s and men’s apparel and accessories, targeting the 20 to 30-year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States and Puerto Rico. Express merchandise is also available at franchise locations and online in Latin America. Express also markets and sells its products through its ecommerce website, www.express.com, as well as on its mobile app.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
SOURCE Express, Inc.